Amesbury Psychological Center is a multi-disciplinary behavioral health care facility that offers substance abuse and mental health services to the Merrimack Valley. Our goal is to offer quality, cost-effective treatment. Our mission is to establish, promote, sustain and improve customer relationships with clients, Anna Jaques Hospital and payors as well our staff, associates, employees, and community.
The market for behavioral health services is healthy, as will be shown by the growth the existing Center has experienced during the past two and a half years. Massachusetts recently passed legislation regarding mental health parity, which will go into effect in month 1. This bill requires that insurance companies offer benefits for biologically-based behavioral health disorders in the same way as for other health disorders. This will ensure that the expected growth is sustained. Currently, approximately four calls per day are made to the Outpatient Psychiatric Center by patients wishing to be referred to other providers.
The key to success for this turnkey project includes:
- Ability to transfer existing hospital behavioral healthcare contracts to the Center
- Rapid credentialing of clinicians
- Obtaining initial working capital.
- You can contract with your clinicians for reasonable rates.
- Developing and implementing a successful billing and collection system.
- Listening to your customers and meeting their needs.
- Obtaining a medicaid provider number.
The business plan gives us a road map to sustain growth, improve revenue collections, and increase our bottom line to generate a profit.
1.1 Objectives
Goal 1: To develop, strengthen, improve, and continue to improve the services provided by this Center.
- Strengthen the current payer mix by creating and maintaining strategic alliances at five top behavioral health managed healthcare companies.
- Find and form strategic alliances to support three community-based addiction and human service agencies.
- Find and foster strategic alliances or networks with eight community health group practices.
- Two months prior the date of your start date, transfer or hire 80% of your staff.
- Two months prior to the start date, identify and implement a billing process.
- Increase the expected receipts rate 40% over the last year
- Increase in all services provided by the Center by 80%, compared with the previous year.
- Organise working capital for the initial phase.
Goal 2 is to strengthen the Center’s commitment and excellence.
- Three in-service trainings are offered to improve customer service. They focus on client satisfaction, accessibility, treatment, and staff-client interactions.
- Continuously evaluate the satisfaction of your referral base using a satisfaction survey.
- Continuously evaluate client satisfaction in three dimensions: accessibility, environmental, and treatment-related.
1.2 Mission
The Merrimack Valley community’s well-being is promoted by providing access to quality mental health care and substance abuse/addiction support for children, adolescents and adults. This service system emphasizes trust, respect, confidentiality and compassion. We are committed providing quality mental health care, in collaboration with the consumers’ overall health strategies and a range of medical services. We also believe in the principle of being there for the client/customer.
1.3 Keys for Success
- By the start of your project, you can secure working capital.
- Be profitable on an forward basis by the seventh of the first fiscal Year.
- Be cash flow positive by the seventh month of operation.
- Being associated with a respected community acute-care hospital.
- Managed Care friendliness by cooperation, accessibility and clinical focus.
- Center services can be made known to the community.
- Establish a medicaid provider # and create an interim plan for operation during the application phase.
- Staff commitment to excellence as evidenced by the Center’s growth and customer satisfaction.
- Accessibility and responsiveness of the Center to the needs.
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