Opportunity
Problem
New Look plans to strengthen its position as a retail men’s clothing business and become a manufacturer of upscale clothing for men aged between 20- 40. New Look is responsible for the development of the clothing line and supports it with promotional campaigns and advertising. The company plans to strengthen its partnership with retailers by developing brand awareness. New Look wants to market their line as an alternative and unique to existing clothing lines. They also plan to distinguish themselves through high brand awareness, marketing strategies and exclusiveness.
The New Look collection is synonymous with elegant, sophisticated, fashionable, and luxurious clothing. The company’s marketing plan is varied and includes a variety advertising communications. In the future, the company hopes to develop lines of accessories for men, women, and children. These accessories will include jewelry, perfume, eyewear, watches and cologne/perfume.
Solution
New Look is responsible for developing the clothing range and supporting it with advertising campaigns and promotions. The company plans to strengthen its partnership with retailers by developing brand awareness
Market
Our customers are males between the ages of 20 and 40 with a disposable household income. There are no color restrictions within this group and customers come from many backgrounds. The New Look customer is a versatile man who can fit into any environment and is willing to pay a high price for quality clothing.
Concurrence
Companies are reorganizing to make them more efficient and to adopt new technologies. This industry has seen consolidation in the last few years. Larger companies have more market share and can cut costs. In the apparel industry, companies can operate as retailers or manufacturers (wholesalers) or both. Gap, Inc., a vertical retail company, manufactures its own clothing and accessories and markets them. VG Corporation is a producer and sells only to retail channels. Tommy Hilfiger is a company that does both: it sells its products both to retailers and consumers (through outlets).
Why Us?
We offer an alternative to the existing clothing lines. Our lines are unique, so your coworkers and other fashion-conscious friends won’t be able to buy the same thing. We are also highly aware of trends and brands, you will be the envy of all your friends because you found us first.
Expectations
Forecast
The company’s goal was to grow its retail business into online sales, using its own branding. It will be available for sale by the end the period in other retail outlets as well as online.
Financial Highlights by Year
Financing is Required
We want to expand our design portfolio so that our owner can invest $65,000. We are also looking for a $115,000 loan to fund our business. Both will be repaid within the second year. We have a strong customer base and established relationships.
No comment yet, add your voice below!