Opportunity
Problem
Botswana has increasing number of entrepreneurs and competition amongst existing companies which presents an increased demand for market information and services. For companies to be ahead of their competitors, they need market research.
Solution
Palms and Bonds is located in Botswana and provides the expertise needed by a proactive-oriented and opportunity-seeking company to develop and enter new markets and product distribution. We aim to provide a wide range of services to the business community as also to the general public. These services can be summarized in two main areas: Business and Training Services. You can choose to use our business services for marketing research, market research reports and project-based consulting. We also offer plan consulting and writing as well as high-level retainer consultancy and company registration. We offer training services that include seminars and workshops on topics such as sales and marketing. In-house training is also available for secretaries, receptionists, sales and marketing personnel.
Market
Our target markets are more open to the idea of high-quality business consultancy services and low-quality ones. This is a good trend as it represents our target markets and thus offers us a lot of opportunity. A growing number of people are now more aware of the value of quality information. They also appreciate concise, clear business and market plans.
A second trend is to more heavily use specialized and focused consultants instead of internal resources. Companies are increasingly looking to outsource (but few companies offer this service). They also favor variable costs over fixed ones.
Competition
Gaborone is home to many companies that call themselves ‘business consultants’. These companies are primarily bookkeeping and secretarial service companies, according to those who have contacted them. There are some companies that provide services similar to those offered by us and that is good, but none of them specialize in market/marketing research. These are some of our major competitors:
Why Us?
Palms and Bonds can provide clients with high quality, reliable information and proposals to help them develop their business, increase market share, and create new channels. Our clients have access to a wide range of contacts and a lot more experience than in-house resources. We are able to offer you a true alternative. Palms and Bonds is able to offer complete solutions to clients’ problems which will encourage business development. Palms and Bonds are a better, more professional, and less risky option than working entirely in-house. Palms and Bonds have to be able and willing to pay a fair and reasonable price for their services and offer a better service to their clients. The development of local markets clients will be the primary focus.
Expectations
Forecast
Below is a table that shows the three-year sales projections. The table below shows that as we gain market reputation and establish ourselves on the marketplace, sales are expected to rise faster than in the initial year.
The following financial projections are available in Botswanan Pula, (P).
Financial Highlights for the Year
Financing Needed
The total investment will be $70,000. Each co-founder will invest $35,000. Total start-up capital, expenses and legal costs (including logo design, stationary and related expenses) were approximately $49,000. Additional $20,000. of start-up capital was needed to cover personal computers, vehicles, office furnishings, and other office equipment.
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