Kaolin Calefactors is an Oregon-based company that designs, manufactures and markets custom dishware. The designs can be anything that the customer would like, however, Sue Glazer’s genre is modern or popular art. A typical customer would be someone buying handmade gifts for friends/relatives or someone who is interested to own unusual everyday dishware.
Kaolin Calefactors gives Sue Glazer an opportunity to combine her passions for ceramics and make money.
Kaolin Calefactors will leverage their competitive advantage of a customer-centric business model to rapidly gain market share in the custom dishware niche. Month nine will bring profitability, and revenue for year three is projected to be $78,000.
1.1 Objectives
These are the three-year objectives.
- To build a company that exceeds customer’s expectations.
- To increase the number ocustom clients by 20% per year.
- To create a sustainable start up business that turns a hobby into an actual business.
1.2 Mission
Kaolin Calefactors’ mission is to design and construct the finest dishware pottery. We aim to maintain and attract customers. This maxim will guide everything else. Our services will surpass the expectations of customers.
1.3 Keys To Success
Innovative design and a customer-centric approach are key ingredients to your success.
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