The Company
Ereidi Farm started out as a home-based, part-time business while the owner was raising her young child. Because of her extensive experience in the industry, she is well qualified to provide the farm’s services. Ereidi Farm is an elite thoroughbred breeding facility and training farm. It specializes in highly personalized horse care programs. Ereidi Farm is passionate about helping clients and has always been focused on their clients and their horse investments.
Our commitment to clients is long-term. Our focus has not ended at the point where we sell â#8211; our client’s success is our top priority. We go above and beyond to provide all information necessary to help them make informed and informed decisions about their investments in bloodstock. We are now incorporating our farm to make it easier to manage the accounting and business side of things due to increased demand.
The product
Ereidi Farm can provide the following services for its market: breaking, training, and caring for broodmares, as well as rehabilitative care and treatment of injured racehorses. Our programs are individualized and horses are not forced to follow a prescribed program. Our horses are happy, healthy, and confident after they have completed our programs. They are also relaxed about their work. We offer exceptional care for pregnant and foaling mares. We accept high-risk mares. Our farm has maintained a 100% live foal ratio each year, even though we foal older or more difficult mares. Horses from all parts of the country are welcome to our farm for therapy and post-operative work.
We ensure that our athletes fully recover with minimal complications thanks to our meticulous care. The farm has helped many horses to return to racing or running with improved form. Our home-grown sales reflect our owner’s knowledge in equine breeding. Horses from the farm’s breeding programs have won races at the first asking and have done well in training. They are bright stars who have done an outstanding job representing the farm. We also provide a “Full Circle” service for our clients. Their success is our focus. It’s a commitment that lasts a lifetime and one that is unmatched by the racing community. We recognize the importance of their success in racing and are fully aware of the need for this.
The Market
The United States continues to see a rise in the thoroughbred industry. With slot machine legislation approved, the Pennsylvania racing industry is on the verge of a boom year. There is a growing demand for Pennsylvania-bred horses. This is also driving the need to train and raise these individuals. Pennsylvania is determined to become the nation’s premier racing state, winning more purses and bonus monies than any other states. This is driving large numbers to Pennsylvania and increasing the need for facilities to keep them.
This growth, coupled with the deterioration of traditionally strong racing state programs has caused a flurry of activity as owners of breeding and racing stock within these declining states seek to relocate their investments. As part of our expansion farm, we have targeted both these owners and new investors as well as Pennsylvania owners who want to upgrade their programs. Our marketing programs promote the places that are most commonly used by our target market. These programs are designed for potential clients to visit our farm, where sales are most common. We understand that technology is vital in today’s market and have adopted its use with happiness and great success.
Projections Financial
We started our farm small because of specific reasons. Now, we’re looking forward to expanding to make the most of all our skills. His husband is the current parts and services director. He is responsible for $13.3million in parts and service sales each year and maintains a large inventory. His 65 employees report to him. He will also mentor the owner with regard to the finances.
The financial projections are a summary of the expected growth.
The relocation of the farm into its new facility. They show the potential for future growth by securing a facility big enough to handle the ever-growing marketplace. We expect profit for two reasons. First, we timing our market expansion in a crucial time when the Pennsylvania thoroughbred breed industry is entering its biggest growth phase. Second, our services to clients, and their bloodstock, are outstanding. It is simply amazing.
1.1 Keys to Success
A targeted marketing plan using modern technologies and traditional formats.
We offer a high-quality facility that is attractive for our clients.
We will deliver the service promised by our facility images and marketing. Ereidi Farm has built its name by exceeding clients’ expectations. Our attention to detail and our commitment to our clients remains unsurpassed within the industry.
1.2 Mission
Ereidi Farm was established to help clients increase their chances of investing in thoroughbreds. They provide high quality care, personalized care, and training programs in safe facilities that are staffed by skilled, caring staff. Each member of Ereidi Farm demonstrates a deep commitment towards our clients. We believe communication, unquestionable honesty and our ability offer ‘#8220’ Full Circle services are key to the farm’s growth.
1.3 Objectives
- A turn-key facility can be purchased with financing if it is situated on a parcel in a development area. Real value must be attained by the facility, which must sell for less than the cost of construction. The land parcel must also be suitable for other than farming, to allow for long-term development possibilities. It must have excellent interstate connectivity, both locally and nationally. You need to find land in an area that is suitable for horse farms.
- Closed sale of farm property to raise approximately $300,000. Capital to reinvest in business expansion.
- Relocate to a larger facility and achieve break-even within one year.
- Maintain a healthy net profit for the second- and third years.
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