Opportunity
Problem
Philadelphia is a fascinating market for kosher caterers. They recently found that they enjoy and need kosher foods. It is healthy, organic, and clean. It keeps people healthy. People need really good food.
Solution
Fressen will fill a niche in the kosher caterer market by offering new and creative menu options, expanding people’s perception of kosher foods. This market is made up of two target segments.
Market
Philadelphia’s kosher catering industry is quite unique. At the low- to mid-price point of the cost spectrum, there are four other kosher caters. These caterers are able serve those who cannot afford kosher catering but must provide kosher food for religious events. All four of these caters have fairly standard menu offerings. There is a fifth caterer that also serves the lower end of the market (defined as middle class) but serves the high end of the market as well. Despite Philadelphia being home to a large population of wealthy people who adhere to the laws and practices of kashrut, they are often underserved.
Competition
Fressen Catering’s competitive edge lies in its ability to serve customers and creative approach with kosher cuisine. Fressen’s customer attention differentiates them in the world of kosher catering which is dominated by several companies that have plenty of demand. A decrease in customer demand results in a lower pressure to cater for customers. Fressen is treating the market as if it were a competition. Fressen Catering will establish a long-lasting relationship by emphasizing customer satisfaction.
Why Us?
Fressen Catering’s mission is to offer the best kosher catering. Our goal is to keep customers happy and attract new ones. Everything else will follow this principle. Our services will exceed our customers’ expectations.
Expectations
Forecast
Fressen Catering is projected to make a profit by 2013. It will be up and running and well-staffed and able to sustain employees and Susan. Susan will be capable of repaying the loan of 90,000.000 to friends and family by year 4.
Financial Highlights by Year
Financing is Required
The company requires $130,000. Susan will contribute $40,000 and her friends and relatives will contribute $90,000.
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