Real Estate Website Business Plan


Although we are lucky and arrogant, our place in the market has allowed us to change the face of the real estate industry. Our current business plan does not reflect the impact of ecommerce and its growth. Our company views the Internet as a tool that allows us to provide services directly to agents’ homes, while still adhering to all of our legal obligations under federal and state laws. Our agents can receive 100% of their commission, which is a privilege that only the most experienced realtors have. They pay $200 per month plus $100 for each listing and/or sale. If you look at our projections, we can accomplish this and still generate astronomical profits from the deal. Our agents can save thousands of dollars. It is imperative that you join our company. We make a significant profit, and the consumers also save money. Amerihall Realest is the name given to the agents associated with Amerihall. It is bestowed upon those who have attained the highest level in professionalism and knowledge about the real estate market.

These partners have the ability to automate businesses as well know the needs and wants of real estate agents. This combined with the ability to make changes via the Web gave us the opportunity to create a site devoted to the needs in the real estate industry. This includes agents, clients, suppliers, and even real estate educational services. Our company envisions continuing education classes provided to our agents exclusively through our website allowing agents, for a fee, directly from their home computers, to accomplish all the continuing educational needs required by the various states. The entire process will end with the agent automatically renewing their state licenses through the appropriate agency.

We are simply ‘#8220 the future of realty&#8221 and we believe that this will revolutionize realty.

1.1 Strategic Alliances

AT&T will provide all our Web requirements as well as automate server designed specifically for agents. This allows them to receive all their calls via our virtual floor plan. Each agent will get an extension number. When clients call our tollfree phone number, they will need to enter the extension of the agent. This call will then be forwarded directly to the agent’s home office. If the client doesn’t have the extension number of the agent they are calling, they will be asked to choose another option. This will send the call to the Amerihall agent closest to them. AT&T recognizes the strength in our business plan and anticipates that we will grow so quickly that they need to automate more of their systems to meet the demand. Independent of our projections, their projection is 10,000 in the first year. They also anticipate 100,000 transactions on their network before retooling. Their strength lies with their ability supply all of their potential clients with high-band Internet access using cable modems. We are currently considering a script page for our agents that would allow them to sign up easily and offer a discounted program for installation. This will allow our agents easy sign-up and a discounted installation program, and will also allow our agents a direct link through our website, promoting fast Internet access at discounted rates. The growth of our company will directly depend on the speed with which clients and agents adjust to technology. AT&T is the best choice for these future products.

Bank of America provided the best services for our company. In the initial talks with our Web Developer, they knew that this company would prove to be a valuable asset to real estate. The merchant services they provide are tailored to our special billing needs. They also have a special script that our Web developers created to help Amerihall agents. Amerihall and Bank of America have created a system which will allow agents to deposit their checks directly into the corporate account from their virtual office terminal. The electronic transfer will take place instantly and the receipt will be printed immediately to the printer of the realtors’#8217. This is a first-of-its kind service in the industry. Also, the bank will certify our Escrow Accounts on a monthly basis to ensure our clients have the best quality control in the business.

These measures exceed all state requirements regarding escrow management. Bank of America’s software developers are currently working on more features with future plans to allow our agents and their clients the ability to watch the transaction progress through all stages from start to finish.

Sterling Capital Mortgage , a national brokerage firm that specializes in residential mortgages, is . Our agents can access our site 24/7 and view a client’s credit history online. Instantly, the server will generate a prequalification email that allows clients and agents to submit offers to purchase particular properties. This is yet another system that was designed specifically for Amerihall.

Lowen Signs has the largest range of real estate signs manufacturing in the country. They offer a web site that allows agents to place custom Amerihall orders and then ship the signs directly to them.

1.2 Service Description

The product will be available online, giving agents the ability to manage all their real estate transactions. They have already gained access to our multiple listing services through the Internet. This allows them to post their listings and reports their sales. We want to provide them with all the services offered by a traditional office, without having to ever visit that office.

Agents can choose a duty and be placed on the right page.

Agents need to order paper materials. Simply visit our vendor section and choose the style, quantity, personal information, and design they wish to have printed. This site will be connected to a printer who will fill the order and ship the material directly to their home office. We would like the event to be completely transparent for the agent and to appear as another Amerihall service. The same system could be applied to house signs, Errors & Omissions Insurance and home inspection agencies. It would also apply to real estate lawyers. We will also offer a site a nationally recognised mortgage company. The agent can input their clients’ personal information, and the site will immediately run credit checks and provide a prequalification note for the purchase.

Our system allows agents to be charged with credit cards for all services, as well as monthly fees.

Our company will hold a blanket Error & Omissions coverage policy. Amerihall pays the insurance carrier one fee each year and charges agents a $60 per quarter fee.

Finally, we will provide all agents with a national toll-free number. The number will be displayed on all participating Realest(r), signs along with the extension. Callers will dial the number toll-free and be asked for the extension. The agent would then receive the call.

It will also be an advertised number throughout the country, which allows us to advertise the number to all potential clients through traditional advertising. AT&T automation will forward the call to the agent if a prospect calls the number. If the service fails to find an Amerihall Realest(r) agent in the area, the call will return to the corporate office and then be referred to a non-participating agent with an expressed agreement that they will pay a 20% referral fee to our office.

This feature will enable us to pay national advertising to increase public attention without burdening individual agents with high advertising expenses. We are keen to eventually do all the phone features in-house as technology advances.

We will have a live online help desk, available during business hours, to answer all of our agents’ questions and concerns. There will also be an email help desk constantly online.

In addition to all these feature, the agents will be able to download all of the forms used in the sale and management of real estate via the website.

In the future, our virtual office will take advantage of a live chat through NetMeeting, which will allow all agents (with the appropriate equipment) to communicate with each other, as well as deal with questions and concerns directly with our staff.

We also wish to provide each agent with an email address that corresponds with the Amerihall image.

1.3 Description of the Company

Amerihall was created from the merger of various real estate companies that were both franchises, and partnerships. Hall Properties Realty, Inc. is a real estate brokerage that has been in operation for more than 18 years. It also owns a management and sales company. Hall properties also has franchise rights for D.B.A. residential franchise. Re/Max Junction. We are a creative marketing agency that uses technology to promote real estate.

We have found shortcomings in real estate sales technique as a whole. The traditional realty office follows a plan that brokers supply basic equipment and office space. phone, fax, computer, printers). They also supply all prerequisites dictated by state law, in that the company will have a place of business that is open for inspection by the appointed agencies of the state during normal business hours. The office, along with all relevant documents to run the business, will be open to inspection during designated business hours. They will also need to supply at least one designated representative who can answer questions about real estate for the state agencies.

There is no limit to the number of agents under one broker’s license, and the only rule designated by the state concerning the amount of agents is that all of their licenses must be displayed conspicuously in the office.

The traditional office receives between 20% and 50% of the commissions from the sales made by the agent. These commissions can reach tens or thousands of Dollars. The agents still have to pay for any miscellaneous items, which can be hundreds of Dollars per month.

The Re/Max plan is a simple desk charge that is paid on a monthly basis under a triple-net lease. The average agent pays $2,000 per monthly for desk rental. A shared fee is paid for all other expenses, such as salaries, utilities, supplies, etc. ).

Both agents are still responsible for any personal advertising that is placed in order to benefit their office. They can’t guarantee they will get the highest return on their investment.

Our vision is to make the Internet a tool that allows agents to work from home, with faxes and computers, to serve all their clients. The agent gets to advertise in a fashion allowed by law and receives all the proceeds from their investment. Amerihall Agents pay a flat fee to our company of $200.00 / $100.00 per transaction. The agent is entitled to 100% of the commissions.

1.4 Mission

Amerihall has one mission: to revolutionize the way we do business in realty by reducing the cost of a traditional office, and replacing it using the internet. The real estate agent will save $30,000 to $50,000 annually, which will help them increase their profits. They can also underbid other traditional realtors for the commissions they charge consumers. In the end, the consumer will save thousands of dollars on the sale.

1.5 Financing Requirements

The owner invested $125,000 in the company. Rest of the money will be raised through new members or sales of services.

Our interest in seeking outside funding is solely for the purpose of expanding on a national level. Funds will be used to market Amerihall across the United States. Direct marketing campaigns will be used through lists obtained through Freedom of Information Act requests from individual state licensing authorities. The campaign will be slightly modified to reflect the state laws and regional policies governing real estate agents.

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