Tucson is an Arizona start-up located in Tucson’s West end. This company specializes in repairs and sales of home electronic products, specifically TVs, DVDs VCRs or CD players.
We will target people who put a lot of importance on their entertainment equipment. VCRs of low quality are often more affordable than they cost. This makes it easier to replace an old product rather than purchase a new one.
The company is owned and managed by James Munroe, a retired Navy Commander with a degree in electrical engineering from the University of Texas-Austin. He is a certified electronic technician with several brands. He plans to hire his son to assist with the growth and running of the business.
1.1 Objectives
Tucson Electronics (TE), is a business that is focused on growth. It aims to grow into a regional leader in TV/VCR/home audio repair with locations in Tucson, Phoenix and other areas. Tucson Electronics has the following three-year objectives.
- By year three, steady growth in sales revenue is possible
- In the Tucson region, achieve a local market share of around 20% by year five.
- Expand product line to include authorized satellite service installation and new home entertainment electronics sales.
1.2 Mission
Tucson Electronics mission is to provide affordable, high-quality and efficient TV/DVD/VCR repairs and other home electronics services at a fair price. Trust is the main aspect of our company. Our firm strives to achieve 100% customer satisfaction through quality, friendliness, and timeliness. We also seek out new ways to exceed our customers’ expectations while keeping costs as low as possible.
1.3 Keys To Success
One customer is all that is needed to build a client base in the TV/VCR repair sector. This can be done mostly through established marketing techniques (ads or billboards). Tucson Electronics’ success is based on these key principles:
- High-quality work.
- Pay attention at all times to professional appearances
- Friendly, knowledgeable technicians who are customer-oriented and friendly. They will also take the time to explain to customers how our business works.
- To offer our services at the most affordable price, we maintain an aggressive management oversight.
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