Information Technology Business Plan


Information Management Hawaii, Inc. (IMH), by focusing its strengths, its key clients, and the underlying principles they need, will increase sales steadily for the first three year. The gross margin on sales will be maintained while the focus is on cash management, and working capital.

This business plan is the key to success. It renews the vision and strategic focus of our company: adding value to target market segments and strengthening our ties to local businesses. It also provides the step-by-step plan for improving our sales, gross margin, and profitability.

This plan includes the following summary, chapters on company, products and service, market focus, action plan and forecasts, management, and the financial planning.

1.1 Objectives

1. Get healthy earnings (EBIT), within the first year.

2. Maintain a midrange gross margin throughout the entire operation.

3. Keep just-in-time inventory levels (JIT) or 11 rotations per year.

4. In the second and third year, sales will increase slowly but steadily.

1.2 Mission

To provide the Hawai’i business community with quality brand-name Information Technology business information solutions, reliable and professional Technical Support, and unparalleled Customer Service through the application of the principles of Kina`ole and heartfelt aloha, and to earn a fair profit for our employee-owners and stakeholders by embracing sound, ethical business practices.

1.3 Keys to Success

These are the keys to our success:

  • Establishing and maintaining strong strategic alliances with our manufacturing partners and other business partners in the industry;

  • Adopting a customer and market-focused marketing and sales paradigm.

  • Manager of the business, implementing and continuously measuring and adapting the fundamentals a Balanced Scocard.

    • Financial Goals vs. Results

    • Internal Business Process Goals vs. Results

    • Employee Learning and Growth Goals vs. Results

    • Customer Satisfaction Goals vs. Results


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