Safe Keeping has been developed through much research to address public concern with protecting their property. John Walter has been in law enforcement over 20 years. His last five years were as a commander for a burglary unit at the Eugene Police Dept. Safe Keeping will go into businesses and private residences and make a video tape record of all the belongings in that business and residence.
As a consultant, we will help people to better protect their property. All videos will remain confidential. We will keep a copy at our business. There are $4,000 in start up costs, including the cost for a video camera. John Walter will finance the start-up expenses. Safe Keeping’s goal market strategy is to be an attractive choice for homeowners and businesses in the greater Eugene, Springfield region.
Small and large companies will be our market. This service will also reach private homeowners. We want to provide superior in customer service, security knowledge, and maintain the strictest confidentiality.
John Walter will manage a simple and comprehensive website. It was created by an outside consultant. It will provide information about our services as well as the costs. John Walter, the owner of the company, will oversee all aspects of it including bookkeeping and Joe Norten as his employee. John will advise homeowners and businesses on security issues.
Safe Keeping is seeking a 10% growth rate in sales in Year 1 to exceed $116,000 in total revenues. This is a new niche for the security industry that has not been tapped and Safe Keeping is excited to serve the citizens of the Eugene, Springfield area in the coming year and the future.
1.1 Objectives
- In Year 2, you can achieve a 10% annual growth rate
- Maintain a monthly gross margin of not less than 40%
- The first year of sales, average $116,000
1.2 Keys for Success
The following factors are key to the success of a company:
- Get great customer service and support to sell our services.
- Keep in contact with law enforcement agencies.
- Keep your customers happy to make repeat purchases.
- Referrals by our existing customer base
1.3 Mission
Safe Keeping aims at providing a security service that makes homeowners and businesses feel more comfortable about the security of their properties. Insuring and protecting one’s property is a personal matter.
Safe Keeping aims to provide quality customer service, while respecting clients’ privacy. Our service helps people to protect the possessions they have worked hard to obtain and advises clients on preventative protection.
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