Opportunity
Problem
It’s not all the lights. It’s the people. It’s the people!
It is the FUN! Successful nightclubs are based on an accurate understanding of the core customers.
Solution
The spot will provide a nightclub atmosphere that meets the needs and changing tastes of our core customers. college-age women. If the women come, the men will follow. We must continually improve our response time to customers’s entertainment needs in order to reach this goal.
Market
The Spot will focus on college-age women who are looking for a high energy, fun nightclub environment to socialize and dance. While we are also focusing on college age men, it has been our observation to the contrary that the club scene depends on where women choose spend their money. There are currently no bars in the area that cater to this customer segment. This is also true for the area surrounding the university which we believe will attract new customers.
Competiton
The current competition is not the point. We have changed the focus of competition so that we can attract women to our club. The way things work is going to work in our favour if we do.
We can carry out competitive analysis for due diligence. It doesn’t affect our plan.
Why Us
Spot’s mission is to provide a nightclub environment that meets the needs and desires of its core customers. college-age women. The men will come if the women are there. To achieve this goal we must continuously improve our responses to customers’ entertainment needs.
Expectations
Forecast
Our forecast is clearly too profitable, for now. We will be doing annual reviews and we expect to have to revise expense budgets upward over time.
Financial Highlights by Year
Finance is required
Each of the principals will invest $70K. This totals $210K in owner investment.
Robert Shaw – $70,000
Jill Morse : $70,000
Sheila Thompson : $70,000
We will also need a line of credit to get through early months of negative balances.
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