Fescue & Sons Yard Care is a residential lawn care service targeting rural middle-class homes with large yards which the owners cannot care for well on their own. In the past three decades, the cost of housing in the urban area has risen significantly. Many of our target income families have decided to purchase larger parcels in the countryside instead of spending large amounts on tiny lots in the cities. Many people are not ready to care for large lawns and end up with tiny gardens around their house and large areas of overgrown land further away.
Fescue & Sons Yard Care was founded as a partnership owned equally by Red Fescue (owner) and Kikuyu Fescue (owner). For the last five years, Red has worked as head landscaper at ABC Landscaping. He has the knowledge and experience to manage his own business. Kikuyu is a graphic designer and master gardener. Her design skills will prove to be very valuable in creating the look for our marketing materials. Red will manage the company’s day-to-day operations while she continues to work at her current job.
Red will be the principal employee for the first year, with Rye as a part-time assistant. Rye was a part of Red’s ABC landscaping team and will continue working at Fescue & Sons this summer.
We will be hiring an additional landscaper to do seasonal work in the spring. If necessary, we may also hire another. In the middle-of-summer in Year 2, we’ll purchase additional equipment.
As a business that relies on seasonal profits, the summer revenues will be used to support the business in the winter. While we will only make a modest profit in our first year, we anticipate profits of over $8,000 and more than $10,000 in our second and third fiscal years.
1.1 Objectives
The following are our goals for the first 3 years of operation:
- You will create a service-oriented company with the primary goal of exceeding customers’ expectations.
- Get yard service contracts in at least 30 residential properties.
- Increase our number of clients served by 3% per year.
- Establish a viable home business that will be supported by its own cash flow.
1.2 Mission
Fescue & Sons Yard Care’s mission is to provide high-quality commercial and residential yard care services. To provide 100% customer satisfaction, we will work hard to retain and attract customers. We will meet and exceed customer expectations.
1.3 Keys for Success
- Experienced landscaper with great customer service skills
- In all tasks and situations, professionalism and commitment to quality
- The company is small enough to allow direct supervision of all employees and projects.
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