West Pacific Marketing Consultants is a company that provides marketing services to businesses in Indonesia, Asia and the West Pacific. This plan aims to increase company sales and profits by providing retainer consulting, project consultancy, market research and industry analysis, feasibility studies and strategic analysis and report services.
These are the two most important aspects of this plan: the targeted gross profit and sales-revenue. This chart and the tables later in the plan show the target gross margin and sales-revenue of each year of the plan. These figures show the key prospects West Pacific Marketing Consultants has. This is possible by taking a proactive approach to clients and teaming up with technology providers. Partnering with local and regional engineering suppliers to lower costs, improve pricing and reduce risk are some of the ways in which we can achieve these targets.
This business plan is based on five year’s market research. Data show that the market has grown in size and number of geographical segments. Customer needs, perceptions and buying habits have improved. These trends will likely continue over the next five years. West Pacific Marketing Consultants believes they can fill the market niche. They will be able to benefit from operations starting in January Year 1.
Notice: All figures included in this plan are shown in the U.S. currency dollar and reflect the currency conversion rate of $1 = Rp7,200.
1.1 Objectives
West Pacific Marketing Consultants’ objectives are to make an equal and fair profit in the business-to-business (B2B) and business-to-consumer (B2C) marketing services industry. This goal is to be reached by attaining the numbers presented in the Sales Forecast and Financial Plan topics.
1.2 Mission
West Pacific Marketing Consultants is a company that offers high-quality, affordable consulting services for individuals, government institutions, and non-governmental organizations. Our services include business development, market development, market intelligence, industrial sectors analysis, and channel development on a global scale, as well as sales assistance for global companies in the Indonesian market.
The current situation in Indonesia is characterized by difficult times, low investment appetites and cutting costs. Budgets are also being cut. After five years of research, West Pacific Marketing Consultants has concluded that potential customers would be more interested in doing business smarter and with reliable market intelligence. West Pacific Marketing Consultants believes it can offer both solutions and value to its clients. The company’s senior executives have worked with reputable U.S.-based companies for over 14 years and have extensive knowledge about the Pacific, Asian and Pacific business environment.
1.3 Keys to Success
West Pacific Marketing Consultants has two key keys to success. These broadlky classified as Internal and External Factors and are described in more detail in two sections.
1.3.1 External (Business Environment Factors)
The Asia-Pacific Region has entered an interesting time. It is experiencing a shift from the 8220old economy#8221 to the new “global economy#8221. This process brings tremendous economic development, capital mobility, and liberalization. Customers’ profiles have changed due to the new global economics. New market structures, new industries structures and new company structure are all part of the new economy. Customers have changed from “solution seeker” to “value requester” and from “clients” to “business partners”.
West Pacific Marketing Consultants has a proactive focus on establishing relationships and partnerships with multiple digital contents, companies as well as government institutions, regional or provincial government offices, non-profit organizations, and individuals who could be potential business partners.
1.3.2 Internal Factors
It believes that its success is controlled by basic internal factors. These factors are:
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Selling and marketing power
. To retain a certain number of clients B2B or B2C, the company offers attractive services. West Pacific Marketing Consultants is an expert in market intelligence, business and development consulting services, and business sales representative. They have a reputation for building strong brands that help to convert clients’ knowledge into intellectual property. -
Excellence in fulfilling the commitment
. Clients don’t buy features. Instead, they purchase benefits. To realize a benefit, a claim must be made and proof presented. This company has been successful with every claim. -
Building visibility to generate new business leads
. It is essential that the company participates in international business alliances with well-respected global players in e-business technology. Palo Alto Software as well B2BToday.com, are just two examples. Strategical relationships are also necessary with companies, government bodies, regional (provincial), and NGOs, along with individual clients. -
Satisfaction guaranteed by high-quality customer service
. All the products and services the company sells are guaranteed. It is vital that the company has long-term customer satisfaction. -
Multiplier opportunities using a single area of expertise
. West Pacific Marketing Consultants has the ability to draw on its single source of expertise for multiple revenue-generating opportunities. This includes business development, market intelligence and analysis of industrial sectors, channel development at a global level, and sales assistance for Indonesian companies. - Important management team. The best management team is vital. It must have a solid foundation in marketing, finance, and development of services. A company is confident with its team.
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