Pink Lady Bug Designs LLC (“PLBD”) is a provider for high-quality, uniquely crafted chocolates. Gift baskets and other fine products are sold in order to raise awareness and fund women’s health.
- We are a newly incorporated company and need equity and loans to help us raise capital.
- We plan to double our sales in Year Two; we will triple our Year Two sales by Year Three, and we will have a healthy cash position.
- We will donate 50% of our after-tax profits to Women’s health programs.
- Our business strategy is maximize cash flow by minimising overhead and capital costs and maximizing returns.
Pink Lady Bug Designs was created to market the designs and concepts of Linda Herter. Linda Herter has been involved in merchandising since the 1970’s. She was also informed by an Internet company that it was closing its doors that Linda was no longer employed. Linda realized that there was opportunity in all kinds of difficulties and she decided to put her professional and creative skills to work to create a company that would make the most of them. The company has two major goals: to raise funds for breast-cancer awareness and to help women who cannot afford it. We desire that Linda’s story will be an example of hope and inspiration for others who might face similar problems.
The Pink Lady Bug Designs business strategy bundles many features and critical factors that will be key to our success:
- Delivering the Pink Lady Bug tale
- We offer only the highest quality products.
- Half of the after-tax profits will be donated to women’s health causes
- Being the first to launch a product with minimal competition.
- Partnering up with a celebrity spokesperson
- Establishing alliances of suppliers and vendors for fine products.
- Customers who are emotional about buying a product that supports an cause should consider selling it.
- We have a potential market of 20-30 millions people in the United States. This group includes all 2 million breast- and ovarian cancer patients who have died in the past ten years.
- The acceptance of our ideas by potential customers has been overwhelming.
- Endorsements by large organisations, such as American Cancer Society, Breast- and Cervical Cancer Programme (BCCP), etc.
- Forging two-way relationships with the American Cancer Society, BCCP and other websites.
Pink Lady Bug Designs’ strength is in the talent and experience of all the principals. This is fueled by a uncompromising conviction that Pink Lady Bug Designs will help to prevent and cure life-threatening diseases for women. We are also aware of our weakness in the areas of national marketing, distribution and sales. We recognize this and are working to create synergistic partnerships with individuals and companies that can provide guidance and advice for the launch of our products national.
Our team needs members who have the ability to contribute their skills and help us achieve our goals. Jim Herter is the Bigname University Food Services Department’s Business and Facilities Manager for the past 13 years. His primary duties are the planning and facilitating of a $31 million budget, oversight of the department’s business and accounting staff, and conducting management training in the areas of financial analysis and planning. Jim will serve as the vice president and Controller lending his financial planning skills.
Brian Egendoerfer, currently the Manager of Web Development Services at Bigname University, is Brian Egendoerfer. Mr. Egendoerfer was Director of Alumni Information Technology for the University’s Alumni Association for six years. Brian’s skills are key to the maintenance our Web pages.
Our organization has received additional support from the Advisory Board which includes key support persons who provide guidance and insight. Dr. Craig Sponseller is a Saint Louis University School of Medicine clinical researcher in Hepatology, Transplant Hepatology. He is closely involved in the Cancer Center, which specializes in liver cancer management and other types. Dr. Sponseller travelled with Naomi Judd on her lecture tour, “An Evening With Naomi Judd”, to educate the public about hepatitis.
His deep understanding of the medical field and involvement in charity and philanthropic events are unmatched.
George Friend, M.D. and F.A.C.S, graduated from Washington University School of Medicine, St. Louis, Missouri. He has been in practice in South Bend since 1971. From 1972 through 1990, he was Director at Memorial Hospital as well as St. Joseph’s Medical Center. He is currently Medical Director of Breast Care Services at Memorial Hospital in South Bend, Indiana. Dr. Friend will bring a wealth of experience to the table in both the local and national breast care and pharmaceutical communities.
Castles Sport, a high-end apparel manufacturer for alumni, is headed by Karen Castles Gray of Atlanta, Georgia. Castles Sport has a license with more than 40 universities across the United States. Last year, Castles Sport generated over $3,000,000 in revenue. Karen’s experiences and advice with merchandising on a national level will be very instrumental to our national sales strategy.
Phase one of our marketing plan will concentrate on selling high-quality chocolates. Due to our research and previous sales, our products are already in high demand from fund-raising groups as favors at various functions. We chose a high-quality product with broad appeal. This popularity has been born out in the increasing demand for upscale chocolates. Customers who want to support our cause or simply enjoy high-quality chocolates will love our products
Because our expertise lies in merchandising, not production, we have entered into an agreement with Bissinger’s French Confectioners of St. Louis, Missouri to produce our chocolates. The Bissinger family created their exquisite delicacies in Paris, France, 17-century. Bissinger’s will handle all product fulfillment and orders. We no longer need to invest in capital or manage logistics. Bissinger’s economies-of-scale for packaging and printing as well as their established product ordering system on the Web will be available to us.
The company’s principals have provided loans to finance all of its development and operational capital. In order to further the company’s objectives, we will need to secure loans and investments for Phase One. Funding will be used to fund legal and accounting costs, stationery and office supplies as well marketing and promotion consultants. Research and development and page development are also possible. One personal computer will also be purchased with cable modem capabilities. To maintain a positive cash balance, the remainder of the funds will be held in cash.
We are offering three $20,000 memberships with principal and interest to be paid in years three, four, and five. With a large cash balance projected for Fiscal Year 3, we are certain that we will repay our equity shareholders by Year 5.
1.1 Objectives
- To establish a substantial cash reserve by the end year three.
- Our goal is to contribute $100,000 in our third year of service to not-for profit organizations that support women’s initiatives and organizations.
- To double sales by year three
- To repay any equity investments or loans by the end year three.
1.2 Mission
Pink Lady Bug Designs’ goal is to become the most prominent provider of high quality products on the market, in order to raise funds to support women’s health programs. We will reach our goal by:
- Establishing strategic alliances and partnerships with organizations and companies that share our vision.
- Conducting business ethically, fairly and honestly
- Treating our employees with dignity and respect.
Success keys 1.3
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Telling the Pink Lady Bug story.
- Secure enough start-up capital for the marketing plan, administrative expenses, and operating costs for six to twelve month.
- Establishing a competitive edge by being first to market for our products and following-up with a strong national advertising strategy.
- Securing celebrity spokesperson/major sponsor for the product.
- Controlling cash flows and finances by keeping capital- and operating-costs low
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