Calico Computer Consulting is in the process of being formed as a sole proprietorship owned and operated by Doug Burham. This plan is designed to guide you in starting and running your new business. Following is a summary of the main points of this plan.
- The objectives of CCC are to generate a profit, grow at a challenging and manageable rate, and to be a good citizen.
- CCC has the mission to provide small office computer users with reliable technical assistance.
- CCC’s key to success is marketing, networking, responsiveness, quality, and generating repeat clients.
- Although the initial service will only be technical assistance per hour, retainer contracts and projects may be offered in the future.
- While the local market for this business is not new, it’s still open for new and growing consulting firms.
- The viability of this venture was evaluated initially using financial data. It showed great promise and excellent results. Many sources claim that the computer consulting industry is very easy to set up, requires very little upfront capital and can be very profitable in today’s highly tech world.
As you can see, the plan is projected to grow rapidly and generate high net profits over three years. Calico Computer Consulting can quickly become a profitable business by implementing this plan along with a detailed marketing strategy.
1.1 Objectives
These are the objectives of the business plan:
- Provide a written guideline for the management and start-up of this computer consulting firm; a strategy framework for developing a comprehensive marketing plan.
- The intended audience of this business is the only one; the plan is , not for obtaining financing from other sources.
- This plan will provide monthly projections for the current year as well as summaries each year for the two following years.
Calico Computer Consulting aims to:
- Profit To make enough profit to finance future expansion and provide the resources needed for the company’s other objectives. (A net profit of at minimum 45% from sales during the first year.
- Growth To grow the company at a pace that is both challenging yet manageable. Leading the market with innovation, adaptability and flexibility. Grow from 24 to 35 billable hours/week by the end of Year 1, to 35 hours/week by Year 3.
- Citizenship Contribute 5 Hours per Week as a Volunteer, and give 5% of the pretax profits back to charity
1.2 Mission
Calico Computer Consulting’s mission has been simple and straight-forward:
- CCC’s primary purpose is to provide rapid, reliable technical assistance for local businesses/small offices/home-office computer users. CCC provides solutions and results.
- Vision – By providing fast response, informed expertise, and consistently high quality solutions, CCC generates enough satisfied repeat customers to provide a stable retainer base. This allows the owner to make a comfortable living.
- Mission – The short term objective is to start this company quickly and inexpensively, with a minimum of debt. The long term objective is to grow the company into a stable and profitable entity that the owner can easily and comfortably manage.
- Marketing Slogan: #8211 “Calico Computer Consulting can be your computer paramedic …”.
1.3 Keys to Success
Calico Computer Consulting is a success story because of these keys:
- Marketing and Networking: Getting your name out there. -TOMA
- Respondentness (being a computer paramedic available 24/7 with quick response time).
- Quality (getting the job done right the first time, offering 100% guarantee).
- Establishing relationships (regarding repeat customers and retaining them).
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