Staryoo.com will be a revolutionary platform that provides a Web-based trading system for Chinese securities investors and institutions. Staryoo.com is going to revolutionize the way that millions of Chinese investors invest in China. Particular to Staryoo.com will be investment features that have recently not been available to the investor in China, including, real-time stock price quotes, technical and fundamental analysis, expert commentary on market action and recommendations, investment forums and chat rooms, online bank transfers, remote pager notification, and educational material including books and tapes. The platform’s intelligent interface can be customized to fit your level of investment experience and profile.
With both the development of the Chinese national super highway project and China’s imminent membership into the World Trade Organization (WTO), Internet use and Internet investing will grow very rapidly. A report by China Internet Information Center shows that China had 4.5 million Internet users as of June 1999. This is twice the 1998 estimate, and it is expected to rise to 20 millions by 2000. 40 million of the 45 million Chinese investors are individual investors. It is anticipated that as foreign equities markets (in particular the U.S. markets) are made available to the individual investor, their trading volume will increase enormously. Mr. Pen Reng, Vice President for Shanghai Securities Co., LTD., the second largest brokerage in China, it is estimated that the number of individual investors in China will increase to 250 million by 2005. Staryoo.com anticipated this trend, and will be the first company to offer international trading support.
In recent years, the U.S. equity market has seen a dramatic increase in trading volume. The combination of historic market heights and the increase in NASDAQ issuers has contributed to the significant rise in daily trading volume. At the same time, technology has advanced to the point where more investors are trading online. This has led to an entirely new set of self-reliant value-oriented investors who are more comfortable with electronic commerce. We expect these same trends to continue in China, and we will be well placed to profit from the large market opportunity for cheaper, faster, more reliable and less costly trading systems.
Staryoo.com has a Sunnyvale, CA, office and is based out of Shanghai, China. Starmile Systems Engineering Co. LTD. (Starmile), has provided technical support and initial seed capital. It is located in Shuzhou. China. Staryoo.com was established in the United States to serve two purposes. First, it will facilitate the transfer from the Chinese equities marketplace to one which allows access to U.S. equity markets. Second, Staryoo.com must be able to rapidly and efficiently go public in the U.S. to market and develop this trading platform. For the purposes of the following objectives, additional funding may be required in the fourth quarter (Q4).
1.1 Objectives
- Alpha and Beta testing of Web platform, January 15, Year 1, and May 15, Years 1, respectively with strategic partners from China
- For the initial deployment of trading platform, complete negotiations with two major brokerage firms by June 1, Year 1.
- Receive your first round funding by June of Year 1.
- Staryoo.com available for individual investors beginning June 1, Year 1 (without online trading).
- Staryoo.com available for online trading beginning September 15, Year 1.
- Staryoo.com has U.S. Equities Markets available in China in Q2 Year 2*.
- At year’s end, generate revenues of $300,000.
- Register 18,000 members, 14 brokerages and more by Q4 Year 1.
- Staryoo.com is now available as a trading site in the U.S. during Q3 Year 3.
- Staryoo.com U.S. private company by Q4-Year 3.
* * Q4-year WTO membership anticipated by 8211
1.2 Mission
Staryoo.com is committed to providing investors with the most complete Web-based trading platform. We will continue to improve this trading platform through listening to our customers and adapting our product range to meet their needs. Staryoo.com is dedicated to providing exceptional customer service that will earn investor trust and confidence.
As we strive for first class image, quality, service and fair profit, both investors and employees will see first-class results. Staryoo.com understands that employees are our most valuable resource. Staryoo.com will reward and nurture its employees as the company reaches milestones and develops technologies.
1.3 Keys to Success
To succeed in this business we must:
- Staryoo.com’s Web-based trading platform is unique among all others. It offers investors more functionality and features that are required for advanced Internet trading.
- Staryoo.com ensures 100% customer satisfaction. Staryoo.com offers order transmission and customer support to ensure consistent and repeat usage.
- Staryoo.com online forex trading implementation and cost effectiveness guarantees 100% brokerage satisfaction
- Leverage Starmile’s technical expertise and client base to ensure that a wide range of customers are informed about Staryoo.com’s equities trading platform and the advantages of using this platform.
1.4 Strategic Advantage
Staryoo.com will have a competitive advantage over competing Web-based trading platform providers due to the following strategic reasons:
- Starmile is an expert in technology fields such as bank information processing and account inquires.
- Starmile has developed a payment-cryptography system that is ISO9002 and National Cryptography Administration Committee certified.
- Starmile has developed an internet-based, non-Web-based trading platform for China JiangQian Tide. This system includes most of the functionality being proposed for the Staryoo.com trading platform, including: transactions and trading of Shanghai A shares, statement of account transactions/balance, Windows NT based, online retrieval of market reviews and exchange information, downloading of historical data, input of stock symbol and lookup, network security/firewall implementation, and built-in analysis systems.
- The Board of Directors and management team are diverse and highly experienced. A variety of backgrounds, including those in the technology, banking, or securities industries.
- Starmile relationships with American companies are a better way to penetrate China’s market. American companies won’t have the same difficulties as Chinese companies because they will be culturally sensitive.
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