Opportunity
Problem
The USA has become a prosperous country with many large cities spread across miles of land. The cities need food and supplies. Long-haul truck transport is the most efficient and fastest way to get food to people before it spoils.
Solution
Mike’’s Trucking Service, which is located in Dallas TX, is a trucking firm that aims at becoming one of America’s largest trucking companies. Mike’’s will initially focus on the food business, but they plan to expand their services to other industries. Mike’, a trucking company, has chosen this industry due to its stability and encouraging growth. The trucking industry dominates the freight sector in this country.
Market
Mike’s will utilize three distinct marketing strategies to generate new customers and raise awareness of the company. Promoting is the first strategy. This will focus on press releases and advertising using various different media. The second area of effort will be the application of incentives. Existing customers will be eligible for the incentives. The final effort to reach customers will be through social media.
Mike’, Trucking Service is a customer-centric company that aims to be one the most prominent trucking companies within the USA. Profitability is predicted to be achieved in month three. Mike’’s project sales of $100,000 and $400,000 respectively for the next year.
Concurrence
Although there are several major players in each segment of commercial carrier markets, the market is highly fragmented. A Google search for Dallas trucking revealed that there are many companies offering different types of trucking services. Companies with similar truck fleets to Mike’s Trucking are major competitors. They also target the food industry.
Market research has shown that food industry customers are very price-sensitive. They value punctual deliveries, special handling capabilities, and smaller-than-truckload orders. It is believed that customer recommendations and the reputations of carriers can influence buying decisions.
Why Us?
Mike’s Trucking enables someone to lease a truck, of any size, for any project that needs hauling. We offer this service to the entire Dallas area and plan to expand beyond this area within the first five-years of our operation.
Expectations
Forecast
The company raises $165,000 to fund equipment purchases to satisfy growing demand. The company management has reason to believe that an increased truck fleet will assist the company in its effort to widen its market offering and increase sales.
Financial Highlights for the Year
Financing Needed
We will raise $165,000. We will invest $105,000 in cash and $40,000 in equipment.
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