Recycled Riding Dreams provides quality used motorcycles and parts to an expanding market of motorcycle enthusiasts. Recycled Riding Dreams has a bike for every budget, and is an excellent choice for the beginner. For the experienced biker, quality used parts will cut the cost of repairs and modifications by 50% to 75%.
Over the past ten years, biking has developed an entirely new customer base among baby boomer men, ages 40 to 65. Last year, motorcycle sales for this age group was twice that of young men, ages 18 to 25. Montclair had motorcycle sales exceeding $6 million in 2000. The forecast is that sales will grow by 15%.
Montclair has 650,000 residents and an average income of $28,000. The city hosts seven motorcycle organizations, and sponsors an annual cycling race as part of its spring celebration.
Brian Jefferson, owner of Recycled Riding Dreams is one of most respected and best known motorcyclist in Montclair. Brian is president of the largest motorcycle association in the city, which has over 800 members. Brian led the motorcycle parade at the city’s spring celebration last year.
Brian’s connection with the motorcycling community and the growing demand for quality used motorcycles and motorcycle parts will make Recycled Riding Dreams one of the most popular shops in the city.
1.1 Objectives
Recycled Riding Dreams aims at:
- You can capture the majority of the Montclair used motorcycle business.
- Provide superior service to your customers at a competitive price
1.2 Mission
Recycled Riding Dreams has the mission to become Montclair’s primary source for used motorcycle components.
1.3 Keys for Success
Recycled Riding Dreams can be a great success.
- Refer customers.
- Customer expectations for quality, timeliness, price and service are exceeded.
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