Opportunity
Problem
Millions of Americans make the daily habit of stopping for espresso-based coffee drinks every day. People are willing to pay $3-$5 for their mocha latte, cappuccino, or vanilla blended coffee drink that they would never have imagined a few years ago.
The specialty-coffee industry is expanding at a steady pace. There hasn’t been a single year in the past 20 years when specialty coffee sales have not increased, despite recessions and wars. Many years, the growth has been double digits. Despite the fact that no coffeehouse chain has failed in this period, there are many casualties in other industries.
Solution
A niche exists that has yet to be filled for a high-volume, upscale, quality-driven coffeehouse with a warm, inviting atmosphere. Dark Roast Java fulfills this need and fills the niche. We offer high-quality products in an upscale environment. Pleasantville’s prominent location means that there is a wide customer base. This will ensure that business continues to grow in any season and every day.
Market
The specialty coffee industry has been resilient to economic downturns. Many businesses, in many different categories, are experiencing low sales, negative balances and even bankruptcy. However, coffee chains are continuing to grow.
It’s clear that America’s love for good coffee continues during good times and bad.
Pleasantville is the Perfect Launch Market
We maximize our success potential by launching Dark Roast Java on the Pleasantville Market.
- The high-affluent local population
- You can go on a year-round trip to tourist attractions
- Ever-evolving upscale student population
- Excellent auto and pedestrian traffic by our location
- Low media costs
- High number of local special events
- Prime site location
Dark Roast Java is situated in Pleasantville, in one of the best areas for a coffeehouse. It’s right next to the Egyptian Theatre, and only steps from the busiest intersection.
Dark Roast Java Coffee offers all the ingredients for immediate success.
Competiton
Howard Schultz purchased Starbucks in 1982, and the Starbucks chain was established. Starbucks used to sell whole bean coffee before Schultz transformed the company.
Coffeehouses in America have existed since the 1600’s, and the coffeehouse concept is more than 400 years old. American coffeehouses are largely independent businesses that have operated since the 1970s.
Why Us?
We aim to be the best coffeehouse in Pleasantville for tourists, local business workers, students and tourists. We plan to build coffeehouses that are profitable quickly and offer attractive rates of return (20% annually or more) for our investors.
We are also committed to contributing to the well-being of the local community through charitable and civic activities. When possible, we will support farmers who grow coffee by supporting them with Fair Trade, Sustainable Production, and Organic products.
Dark Roast Java awards its business as often as possible to local suppliers, keeping it in the community or the state at minimum.
Expectations
Forecast
Pleasantville’s Dark Roast Java idea is anticipated to be well received by the company. It expects revenues to reach $750,000+ in its first fiscal year, rising up to over $1,000,000+ in year 3. In year 4, investors will start receiving dividends.
Financial Highlights for the Year
Financing Required
To get us started, we will need investors to invest $250,000
No comment yet, add your voice below!