Laser Tag will be available at the Big Mall shopping center. This mall serves many of the 115,000 residents who live in the MyTown metro area. Big Mall is conveniently located at 415 North West Birch Road. This road transports well over 35,000 vehicles per day.
Laser Tag is a state of the art laser tag game. It’s played in a darkened arena measuring 4,500 feet in size in which players attempt to capture their opponents’ bases. Smoke swirls around your feet. Lights flash. Music pounds. You fire your “laser” through the din to strike your opponents and capture their base while trying to avoid being shot. Laser Tag is a high-energy, adrenalin-pumping, and thrilling game in which strategy, luck, and strategy work together to defeat your opponent.
The lobby is beautifully decorated with a theme to give players a WOW! effect. While in the lobby, they can also choose, for two tokens (50 cents) each, among the 20 leading video games. They can rent one of three party rooms for $119 if they are part of corporate groups that recognize achievements or people celebrating birthdays.
The Zone Systems Company is providing the laser gaming equipment featured on MTV’s Battle of The Sexes TV shows and Walt Disney World. Zone Systems offers 24-hour support for its state-of the-art laser tag equipment and software system. It is used worldwide by facilities centers. Zone Systems has been operating for over 16 year and is the world’s leading manufacturer laser tag equipment. Zone Systems provides the turn-key Zone Systems software, along with a companion point-of-sale system; these will be used to manage all aspects of the facilities operation.
Laser Tag will operate as an Ohio subchapter S organization. John Smith, who will be the Manager, will own 100%. John Smith is an entrepreneur and self-employed who has already opened two successful businesses. John Smith is an experienced 20-year-old business veteran with expertise in management, accountability and training.
This region is looking for high-quality and state-ofthe-art electronic entertainment. To operate the laser tag system, the principals must have the right skills and training. At this point in time, the necessary start-up costs have been identified. They can be either exact figures, or estimates based upon preliminary conversations with suppliers.
The plan is a solid foundation for the success of the business. It’s a successful franchise operation. The management team has a proven record of business skills and an ability to work with people. Principals are confident that the loan will repay in a timely fashion, within seven years, and at an assumed annual interest rate 11%.
The Highlights chart below is based on a worst case projections – 35% of full capacity.
1.1 Objectives
Laser Tag will establish a “stand-alone” Laser Tag facility in Prosperous County/MyTown Ohio. This will offer a unique entertainment option for the surrounding communities. The majority of the revenue will come from laser tag games, with the rest coming from other devices and video games. Laser Tag will reinvest 60% in its expected Return of Investment to make stateofthe-art improvements. Laser Tag can ‘#8220’ lead in an ever-changing market for laser tag. Laser Tag will increase its food and beverage capabilities, build upon its high-quality video games, and provide souvenir shirts and sweats to its members as well as mugs and posters.
1.2 Mission
Laser tag players will love playing in the safe, low-light, 4,500 sq. ft arena. The arena features flashing lights as well as theatrical haze, music and other surprising effects. Laser Tag will provide a fun, friendly environment while ensuring that the game is accessible to all ages. Our trained staff will make sure everyone has a memorable experience. They can also assist with special events like birthday parties or scout recognition ceremonies.
Success Keys 1.3
The key success factors of themed environments, staff education, customer satisfaction, marketing, and the equipment are all important.
Themed environments include WOW! factor in a facility. Zone Systems truly understands WOW! factor. The concepts that Zone Systems promotes tend to be visually stimulating and on-the-edge, topics which today’s teen males relate to very easily.
Staff Training is critical to the goal of excellent customer service. If a staff member is not properly trained, it can be difficult to book a corporate event of several hundred or even a birthday party for 150 guests.
Customer Happiness is crucial for the continued success of the facility. The ability to be polite, ensure the guests’ safety and satisfaction, and take pride in providing a pleasant experience are all vital to achieving long-term profit and converting this from a fad into a business.
Marketing remains one of the most difficult issues in the sector. Too many people think they’re Kevin Costner, the Field of Dreams. Many people spend thousands of dollars to build their facility but don’t spend a cent on marketing. This is why they are now closing down.
Equipment will be the most touchy-feely aspect of this business. Your customers will be wearing the gear for a minimum of 10 minutes. Their enjoyment of the event and the gear will determine their experience.
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