GFX: Gravestat Farm eXchange will be a business entity which applies 21st century technology and business practices to an ageless business environment.
Over the past twelve months, live business experimentation has shown that this modern approach towards a traditional company yields a substantial competitive advantage and extraordinary customer appeal. Once fully operational, the overall concept will be extremely successful and be able to sustain a financially sound company that has the potential to grow exponentially.
This business plan was submitted to obtain $110,000 in start-up financing to enable GFX: Gravestat Farm Exchange to transition from experimentation to a fully operating business entity. The funding request includes a healthy amount of operating and investment capital. These funds will be used to finish the plan and give you a realistic start-up period that can lead to a profitable future.
Gravestat Farm Exchange (GFX): This home-based business is located north and Chandler, Oklahoma. It was established by Edward A. Graves along with his family. A successful business career culminated in a position as U.S. With over three years of experience in this area, the Sales and Operations Manager for an international company of software development, this combination provides a solid foundation of knowledge that is essential to the success of the venture. This plan does not require any additional employees nor business locations. The result is that operating costs are minimal and revenue potential is maximized. Instead, it is focused on providing traditional products (with a powerful, unique addition) through online sales, event attendance, home based sales, and ecommerce.
1.1 Business Overview
Reviewers must be open to changing preconceptions about the business.
GFX cannot be considered a farm. GFX is not a horse ranch.
GFX can be described as a Web-centric company that sells event tickets and resells retail locations.
Two traditional methods can be used to visualize GFX.
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A pet store, selling pet quality animals (in this case horses) to the general public.Full line of equine supplies and tack.
As you can see, this option does not currently exist for horse buyers. Horse owners who are interested in buying horses for their hobby must either purchase them through an “breed farm” that offers a horse of high quality, but not within their budget, or through one of many “horse traders” outlets, which do not employ any acceptable business practices. The buyer has the option of buying something they don’t need or purchasing from unscrupulous sellers that can lead to dangerous and expensive purchases.
Example #2 shows that tack shops and equine supply businesses are a solid, traditional business. Not every tack shop is able to take full advantage of both the supply and horse’s symbiotic needs. Every horse buyer is a potential tack and supply customer. Every tack and supply buyer is a potential horse buyer. Combining the two is only logical and will create a market niche that allows buyers to shop one-stop.
The most active horse market is located in Oklahoma City, Tulsa, Ponca City, Oklahoma. Yet, no one company has ever applied these fundamental business principles to this vast market.
GFX will operate a retail location at our location.
GFX will attend equine events in Tulsa, Oklahoma City, and Purcell (the three most active equestrian event venues in America) as a vendor.
GFX will keep a strong Web presence through an online catalogue and shopping facility.
GFX uses modern business practices and technology in one of the most trusted and oldest markets.
1.2 Personal Credit Worthiness
In the critical area of personal credit worthiness, we ask the reviewer to make particular note of this section and include it with all considerations for this loan request.
The credit rating of our personal has been excellent for a long time.
We recognized the opportunity and began to request funding. We set our sights on this goal, and started investing heavily with every personal resource in the experimentation that resulted in the current GFX recipe. Sometimes we may have been too generous with our investments. During the course of last year and through the present date, we have had to carefully play the “cash flow game.†At times we have fallen behind, and at times we have pulled ahead. At present we are even. We note this to our reviewer because we expect some level of negative reflection on a standard Credit Report. We would like to ask the reviewer to consider the amount of effort and investment we made in order to obtain a formal funding package.
The key issue is that we have executed our personal finances responsibly in the past, and have only stretched our personal financial limits in pursuit of this opportunity. These are the factors we hope you will be able to appreciate.
1.3 Objectives
This was the first benchmark operation that achieved these measurable results.
20 location customers, attendance on two horse events and 500 “Web Hits” per month result in:
- $4,500/month in product & tack sales at an average net of 30% for $1,350/month revenues
- $1,000/month in manufactured product sales at an average of 60% net for $600/month revenue.
- $20,000/month in horse sale at an average of 30% net, for $6,000/month revenue.
$7,950 monthly for an initial achievement benchmark at $25,500 gross
1.4 Mission
GFX: Gravestat Farm eXchange consolidates and legitimizes representation and sale of a complete range of horse products, including horses, in a professional business environment. This exchange is geared towards pleasure horse owners, who are most at risk in traditional horse sales. Customers satisfaction will be the foundation of our business success. We will constantly search for new products which provide value to the customer as well as GFX with reasonable profit. We will make sure that GFX has increased its visibility, customer base, success and profitability by using modern technology. GFX will be the company setting the standard for the pleasure horse market. All others will follow.
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