Automobile Restoration Business Plan


Phaethon’s Chariot is an auto restoration shop that is just starting out. This company specializes in the restoration of American cars as well the design and build of street rods. Body work and rust repair is the majority of our work. Phaethon’s Chariot recently rented a state-of the-art restoration shop at 510 W.200th Terrace Circle Boulevard in Centerton, Ohmstate. They are committed to providing top quality work. Phaethon&#8217’s Chariot keeps abreast with the most current tools and techniques to ensure the highest quality of work.

Phaethon’s Chariot is located in Centerton, Ohmstate. Our company is committed to doing each job right, every time, and keeping every car owner as a lifetime client of our shop.

The company, which is chartered in Ohmstate by Isoroku Tarnmaclahan, is a corporation that has been state chartered. Since the 1980’s, the company’s owner worked for other businesses in the Highland Valley. He is committed to excellence every single day. This new space allows more work for the company. 500 square feet of office space are available. The shop, where car repair and maintenance is done every day, is 5,000 square footage.

Phaethon&#8217’s Chariot Restorations is home to nineteen thousand seven residents. This would mean the area contains a restoration market worth more than $2.0million annually. The company’s goal is to acquire a small but comfortable share of the market.

After-tax profits are modest in the first year, but will quadruple in three years with the tailored marketing strategy and market research described in this business program. By year 3, revenues are expected to reflect a healthy market segment in the local restoration industry.

The company’s goal is to reach the Highland Valley and the surrounding areas within the next 12 months. Our target market is between 30 and 65-year-old car owners. After three years, we will expand our business to the Carahge City in Mythtate. Our research indicates that there is not much competition in the Carahge vicinity for our business.

1.1 Objectives

  1. The Highland Valley is the ideal place to penetrate the automotive restoration market. It is the goal of the company to reach the Highland Valley area within the next 12 month to promote our business. Our market segment will consist of 30-65 year old owners of old American cars. After year 2, we will expand our business to Carahge City in Mythtate. Our research shows that there is little competition for business in the Carahge City.
  2. This will significantly increase profitability. We will encourage price-sensitive jobs to go elsewhere by normalizing the pricing structure. This will allow us to perform more high-end custom work in the less price-sensitive market for restoration. The pricing policy will guarantee a quadrupling net profit in the third year.
  3. To improve the administration processes of the company. This will allow a reduction in the owner’s involvement in simple administrative tasks from 50% of his time to 20%, thereby allowing him more time for sales and marketing tasks.

1.2 Mission

Phaethon’s Chariot has one mission: to provide the highest quality work for the lowest price.

  • This is possible by using only the best for our restoration.
  • We use only the finest parts and supplies on the market today to produce high-quality work.
  • We only employ the most knowledgeable people to work for our shop.
  • We have an in-house metal fabricator who can make any part you don’t find for your vehicle.
  • Before hiring restoration technicians, we go through rigorous screening. We only hire the best to do our work.

At Phaethon’s Chariot Restorations you will get only the best quality work done on your car.

Success keys 1.3

These are the keys to success for your company:

  1. Maintaining a solid reputation in the local community
  2. Quality care.
  3. Competitive pricing.
  4. Flexible hours


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