The Boulder, Colorado-based Cyclist Repair Center is a clinic that specializes in cycling. Arthur Mendosa–Cadiz is the founder of Cyclist Repair Center. Arthur created the center in January 2004 by registering it as a Colorado corporation. Cyclist Repair Center expects to rapidly gain market penetration thanks to a focused strategy that focuses on what they do best, which is serving cyclists.
The Market
Cyclist Repair Center is targeting two distinct segments of customers. The first segment is the competitive cyclist. There are two groups within this segment. They are professionals and experts. There are 4,500 potential competitors, and the annual growth rate is 4%. This group is in search of services for rehabilitation and training that will make them more competitive in their races.
The second group consists of recreational cyclists. This group has 32.090 potential customers and a 5-percent growth rate. These cyclists may be competitive, but they are mostly passionate and enjoy riding. The demographics of recreational cyclists indicate that they are more financially secure than competitive cyclists. Cycling is not an economically rewarding profession.
Cyclist Repair Center has chosen to locate their center in Boulder, CO. Boulder is renowned as a high mountain sports town and cycling is one of its favorite sports. Boulder offers hundreds of miles of road cycling directly out of town. There are too many trails for mountain biking within a few minutes of town. The United States Cycling Federation located their olympic training centre here, acknowledging Boulder’s importance to cycling.
Services
Cyclist Repair Center offers an extensive range of specialist training and medical services to cyclists. These services range from the proactive through the reactive. The following services are offered:
- Sports massage: for more comfort and quicker recovery
- Personal training for weight loss and speed or endurance.
- Bike fit – For greater comfort, power or speed
- Fitness assessment: Includes such tests as VO2 max (or lactate threshold), aerobic threshold, and anaerobic hurdle.
- Doctors and physical therapists can diagnose and treat cycling injuries.
The Cyclist Repair Center will employ a USCF category I or II racer who has been turned personal coach/trainer. There will also be a sports medicine physician and massage therapists.
Management
Arthur Mendosa–Cadiz will lead the Cyclist Repair Center. Arthur has been riding for many years. Arthur became a competitive bicyclist after his undergraduate studies. He continued to work in the bicycle sector for several more years. These years racing gave Arthur a great deal of insight into cycling and its effects on the body. Arthur received a master’s in Sports Physical Therapy, and he practiced physical therapy for several more years. Arthur will be able leverage his passion for bikes and his experience as a physical therapist in order to provide Boulder with a great cycling service.
Cyclist Repair Center’s Boulder location will allow it to quickly generate customers as well as revenue. Year three revenue was $443,000 and $369,000, respectively.
1.1 Objectives
- To achieve profitability by year two.
- Three years later, you will generate more than $400,000 in revenue.
- In year three, make a profit of at minimum 10%
1.2 Mission
The Cyclist Repair Center’s mission it to provide individual, cycling-specific assessment, diagnosis, treatment and training program for clients. With a focus on education and empowerment, clients will receive top-notch service.
Success Keys 1.3
- Keep our focus on cycling injuries and training.
- Offer a wide range of services meeting all of the cyclist’s needs.
- An essential requirement for an efficiently managed organization is to establish and enforce strict financial controls.
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