This document is designed to give information on Play Time for Kids. Information includes business structure, company goals and projected growth. Venture capital requirements are also included. Start-up costs can be analyzed. Industry trends will also be covered.
Play Time for Kids recognizes that the family entertainment business is its primary focus. Therefore, they have focused their efforts on developing one or several family entertainment centers (FECs), to provide quality entertainment for families living in the Our County Big City.
Play Time for Kids is a company that focuses on family entertainment and a community that values family. It’s well-positioned to capitalize on an expanding, profitable industry.
Entertainment is the buzzword for the new millennium. David L. Malmuth is the senior vice president at TrizenHahn Development Corp. He observed that people aren’t just interested in purchasing things. They want an experience. And they believe authenticity, fun, and participation are the keys to creating great experiences. Americans have money to spend and will spend it on entertaining themselves. According to statistics, Americans spend more on entertainment and less on healthcare or clothing.
Play Time is all about family entertainment. The initial development phase described in this article includes the construction and commercialization a single FEC. FECs that the company proposes to construct will provide the kind of entertainment and adventure that the market requires.
In addition to other funding and capitalization efforts detailed herein, the Company anticipates that it will seek funds from other sources who may assist in purchasing the building we will initially lease.
The U.S. Census Bureau recently conducted a census and found that personal consumption and entertainment expenditures increased by $31.5 Billion between 1999 and 2000. This resulted in an industry gross of $56.2 Billion. Source: U.S. Census Bureau. Statistical Abstract of U.S. 2000 –: The National Income and Product Accounts for the U.S., 1929-1994, Vol.
With our strong management team and our aggressive marketing plan, we project a consistent and minimum annual growth of five percent.
1.1 Objectives
These are the objectives of Play Time for Kids:
- To create a service-based company which exceeds customers’ expectations.
- To increase customer base by at least 20% annually through excellent customer service and word-of-mouth referrals
- Have a clientele return rate of 90% by end of first year.
- Establish yourself as a destination for the community by the end your first year.
- Inform the community about the services offered by the company.
The company will become the industry leader in Northeast Our County.
1.2 Mission
To provide exceptional child play care in an environment that is kid-friendly while ensuring parents and their children get excellent service in a fun, educational, and safe environment.
1.3 Keys to Success
Our key to success are:
- Superior Customer Services: high-quality service and hourly care.
- Environment: provide a clean, upscale, enjoyable environment conducive to giving professional trusting service.
- Convenience – Offer clients a wide variety of services in a single environment.
- Location: Provide a convenient and easily accessible location to customers.
- Reputation: credibility and integrity. 100% dedication.
- Indoor activities for year-round entertainment.
- This facility is designed to reduce overcrowding.
- Seasoned management team.
The company believes that there are ways to reduce certain risk factors.
- To sustain operations for the first year, initial capitalization.
- Low overhead thanks to multi-skilled employees, continuous training (i.e., classes for child development) and the use of multilingual workers.
- Through aggressive marketing, we can create a loyal customer base.
- Strong community ties and involvement with nonprofit organizations.
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