Willamette Furniture Mfr. We have been experiencing a surge in growth since we discovered high-end direct mailing channels that allowed us to expand our potential volume through other channels. After being featured in specialty catalogs we were able build another channel through distributors who sell office equipment directly to companies.
This business plan anticipates that we will continue to grow our business for three more years. Our sales growth has created some working capital implications. We are planning to manage this growth and provide steady cash flow.
We also believe we will be more financially successful than ever before. This plan is a healthy and profitable company with good growth prospects. The company plans to manage its growth orderly in the near future.
1.1 Objectives
- You should be focusing on the new channels that will increase sales to $1 million or more by Year 3.
- Despite sales growth, maintain a gross margin of at least 60%
- Increase the net profit significantly by Year 3.
1.2 Mission
Willamette Furniture Mfr. Helps create comfortable, productive offices with well-designed furniture. We care about the appearance and feel of fine wood, fine furniture, and high-powered personal computers. We provide the best value for our customers, who are concerned about high quality office environments. We create and maintain a fun, creative, respectful, safe and happy workplace. Our employees are paid fairly and encouraged to respect customers and the quality of our products. We aim to make a fair and responsible profit that will keep the company financially sound over the long-term and fairly compensate investors and owners for their risk and money.
1.3 Keys to Success
- Uncompromising commitment towards the quality of the final product: quality wood and workmanship, quality design, quality result.
- Successful niche marketing: we need to find the quality-conscious customer in the right channels, and we need to make sure that customer can find us.
- Assembly that is almost automatic: Although we cannot afford to ship desks fully assembled, the assembly should be so simple and automated that the customer feels better about the quality of the product, not worse.
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