Pegasus International is the leading manufacturer of inline skate accessories for the inline skating industry. Pegasus developed three useful and innovative accessories for skaters. Pegasus is able to produce worthwhile products because the company is composed of skaters making products for skaters. Pegasus will quickly become a market leader and be recognized as an innovative company in line skating products.
Pegasus Limited Partnership is located in Venice CA. Venice was strategically chosen because it is the international capital of inline skaters and Pegasus can get credible feedback.
The Products
Pegasus currently stocks three products or is soon to release them. BladeBootsTM ™, which is a fabric wheel cover, allows skaters to go into retail stores or travel with their skates while also protecting them and the surface on which they walk. Pegasus’’s second product, SkateSail is an innovative product that has created a new category in line skating and windsurfing. Pegasus has released this innovative product and they are also supporting and growing the new niche sport. SkateAid was their last product.
Market
Pegasus will supply the rapidly growing inline skating market with useful accessories. The market has grown to 31 million with more than 31,000,000 pairs of skates already. 26 million of these skates have been sold to fitness and recreational skaters. This is the primary target market for Pegasus. Pegasus’ market can be divided into five segments: speed, recreational, speed, hockey and extreme skaters.
Management Team
Key to Pegasus’ success is the fact that the entire basis of the company is skaters, not only are the products for skaters but the entire company lives and breathes inline skating. Sal Chavez, the CEO, has 23 years’ experience in skating. Sal is so passionate about skating, he doesn’t own an automobile and commutes by inline skates. Sal has worked for three different companies in the design department. Sal has also spent years in retail environments giving him first hand knowledge of skater’s preference.
Sandi Arnold is Pegasus’ Vice President and is also a true enthusiast. Sandi is a product expert with Rollerblade, a leader in the industry. She has seven years’ experience. Pegasus is supported by Beth Laird as Administrator and Web Master. Pegasus will benefit greatly from Beth’s computer skills. Beth was a member of Inline Skating Today, an industry newsletter that is highly regarded on the Internet.
Pegasus can be described as an exciting business. It uses employees’ passions and promotes the sport by inline skating. Pegasus is expected to reach profitability in the third month. Year one sales are expected be stable and will rise several fold by year three. Pegasus will earn respectable net profit for the years one through three.
1.1 Objectives
- We are committed to meeting the skate accessory market demand by providing high quality products.
- To develop and manufacture SkateAids by month three.
- Skate tours will be created by spring of next year.
- To reach profitability by the end the first year.
- To inspire our customers to live healthier lives by making it more fun and easy for them to skate.
- We offer support to skaters through our website, including interviews with Doctor Kaye (Podiatrist) and answers for specific foot problems.
- To build a strong e-commerce market, and maximize our profit margin. Through e-commerce, we make 100% retail profit.
1.2 Mission
Pegasus is looking to fill the market for after-market items, which we have identified from the large amount of skates sold during the past five year.
Pegasus Sports International will establish a service network for in-line skaters by providing products that help people incorporate more skating into their daily lifestyles. Our goal is:
- You can use skateboarding to complete local tasks.
- You can form a skating community with a strong emphasis on health.
- To encourage SkateSailing as a new international sport.
- To develop SkateAids and other new products now on the drawing table.
1.3 Keys to Success
- Use feedback from skaters to improve the quality of in-line skating accessories
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