Green Office addresses the market need of environmentally-friendly office supplies. Green Office is an Illinois Corporation. Stan Cooksey is the main shareholder. Green Office will serve a broad range of customers, including government agencies and corporations.
Products
Green Office will be selling eco-friendly products that recycle materials, reuse “recharged†old parts, and use nontoxic options. Green Office sells recycled paper. This includes notepads, envelopes and copier paper. It also offers a range of laser toner, cartridges for inkjet printers, as well as common office supplies like correction fluid.
Customers
Green Office has identified three markets. The first is corporations. They have an 8% growth rate with 12,000 potential buyers. The second is government agencies, with a 11% growth rate and 7,886 possible customers. The last category includes assorted customers. It has a 7% annual growth rate and 56.888 potential customers.
Competitive
Green Office will offer a complete line of office supplies. This will make Green Office a one-stop supply shop. Green Office will offer an unprecedented level of customer attention. It understands that shopping should be easy and enjoyable if it hopes to develop long-term relationships.
Management
Stan Cooksey, will lead Green Office. Stan graduated from the University of Chicago with his undergraduate degree. Stan was the Government Agency Unit Regional Sales Manager at Symantec Software. Stan was a Symantec employee and earned his Executive MBA.
Green Office’s business model is well-established, with market segments carefully identified and a highly qualified management team. Green Office forecasts sales of $818,000 for year two, and $1,004,000 for year three. We will become profitable the second year.
1.1 Objectives
- To become the premier source of environmentally-friendly office supplies.
- To offer green office supplies at a cost that is no more expensive than 10%. Often, these supplies are priced the same as non-green ”.
- You will quickly expand your business and it will become profitable in the first two year.
1.2 Mission
It is Green Office’s mission to become a leading vendor of environmentally-friendly office supplies. Green Office will be a market leader, offering the best customer service and a broad price range.
Success Keys 1.3
- Offer environmentally-friendly office supplies at competitive prices.
- Secure large contracts with government agencies and corporations.
- Financial controls are essential to ensure fiscal efficiency.
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