Scan Lab Medical Imaging offers a wide range medical image scanning services for New Bedford, Massachusetts.
The Market
Scan Lab will target insurance carriers. To set up contracts for medical scanning service providers, insurance companies will use a process called a submittal. Because 99% are billed by insurance, these contacts are essential in today’s medical world. This process is governed by insurance companies. Scan Lab understands how important it is to get insurance companies approved and will work hard in order to get approval for all the popular insurance plans.
Once Scan Lab has been approved by an insurance company, it will rely on referrals of physicians to point their patients to Scan Lab. Doctors may refer patients based on a variety of factors, such as geographical location/convenience, types of scans, accepted insurance plans, and other factors. It is crucial to establish strong marketing and sales campaigns to alert doctors to Scan Lab’.
Scan Lab provides a wide variety of radiology-based, medical scanning tests. Scan Lab offers the most advanced equipment and expert medical training to assist physicians in referring patients to Scan Lab.
Management
Dr. Carolyn Jones will manage Scan Lab. Dr. Jones is a radiology specialist who received her medical education at the University of California San Diego. Dr. Jones performed her residency at John Hopkins, also nationally recognized for their radiology program. Dr. Jones has been practicing radiology in Boston for 13 years.
1.1 Mission
Scan Lab is determined to be New Bedford’s leader in medical scan technology. This will be achieved by friendly service, flexible acceptance of insurance plans, and accurate analysis.
1.2 Objectives
- To capture 40% within two years.
- To reach profitability within two years.
- To double sales in the third year.
Success keys 1.3
- Only buy medical equipment that is in high demand within your community.
- Provide friendly, prompt service with accurate readings
- You must maintain strict financial control to reduce the capital cost of medical imaging equipment.
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