Rationale:
Recent years have seen an increase in new residential construction in Boston, which has created new communities that need services and retail stores. Retail businesses have the opportunity to capitalize on this trend and adapt to the changing demographics as they see new opportunities.
Objective:
Vino Maestro in Boston will be a full service retail merchant selling fine wines, spirits and other products. It will be able to stand out among the rest of the market and gain market share by securing an ideal storefront location in a rapidly growing Boston residential neighborhood. It will follow the best practices of its retail category leaders, with particular emphasis on excellent customer service, a broad selection of quality inventory, and competitive pricing.
1.1 Mission
Our goal is to make Boston the best place to buy wine. This will be measured through sales growth and media ratings. Computerization of sales and inventory records will allow the company’s ability to predict demand, forecast demand, help with revenue growth plans, and maximize supplier/distributor relationship optimization.
Goals:
- Earn and maintain Vino Maestro’s rating as one of the best stores in the Boston wine and spirits retail trade business.
- Inception: Establish minimum gross profit margins of 30% (retail price less wholesale costs)
- You can get a profitable return on investment in three years.
- Over the term of the lease, investors can earn a 15% internal return.
- Attract motivated, skilled staff.
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