Horse Boarding Real Estate Business Plan


EquineAcres is a recreational property development project. It is not a horse business. However, it is a horse business.

It is hard to believe that anyone working in business doesn’t love the story about Levi Strauss, the poor migrant man. It bears such striking similarities to EquineAcres’ story that it is worth a quick summary.

Levi Strauss arrived California as part of the great California gold rush. Along with many others, he had his sights set on the ‘#8220’ big strike and making a fortune for the rest of his life. But Levi was an observant man. He was unable to help but notice the 1000 who came back without gold for every 1 of the people who were drawn to the gold fields. He noticed that there was a shortage and that many of those who were providing supplies for those heading to the golden fields did not leave the city. One of the commodities in particularly short supply was canvas. Levi wired the grub stake to his East relatives, giving them instructions to purchase as many canvas as possible and have it shipped back to San Francisco. He received his canvas and sold it in a matter of days at an amazing margin. He ordered more, sold even more and ordered more. Soon he was supplying all sorts of supplies to those headed for the “gold.” Levi never did seek his fortune in the gold fields. He made his fortune in supplying the people who were going. The rest, as they say, is history with the Levi Strauss Company now a member of the global Fortune 1000 with more than 100 years of profitable and successful business.

EquineAcres follows the same simple business model. The American equine market is multi-billionaire. Oklahoma ranks fourth in activity. The writer of this business plan has already “gone to the gold fields,” and come up wanting, i.e., already participated in the typical form of equine business and found it (as so many have) without financial reward. It is a well-known fact that blessings can come in many forms, and so it is with this business proposal. EquineAcres presents a business plan that was developed from experience in the equine sector. EquineAcres fulfills the desires and needs of those who need it. Thank you, Mr. Strauss.

EquineAcres will leverage the business skills and experience acquired over a twenty-year career. It will also use existing business contacts, market knowledge, relationships, and relationships to penetrate an extremely lucrative market. EquineAcres is expected to offer a range of attractive products and services in an untapped format. This will create a profitable, expandable business entity that is well-suited for exponential growth.

The reviewer of the business plan is invited and encouraged by this document to examine its content in full detail. Once you have identified the potential, contact the originator to continue discussions about establishing a mutually beneficial and rewarding business relationship.

1.1 Mission

EquineAcres provides a safe, clean and attractive resort community for horses and their owners. Primary focus for horses is placed upon exceptional care and 24-hour monitoring, health, safety, and security. The owners are responsible for providing a stable environment, reliable and trustworthy business operations, competitive pricing and a facility that is able to handle all their equestrian concerns. Customer service, professionalism, business operations, as well as the good of the entire community will always be the top priorities.

1.2 Keys to Success

The primary keys to the success of EquineAcres are as follows:

  1. A 100% lease rate.

  2. Aiming to achieve a minimum 75% level of sales for all products and services.

  3. For the lessors, providing a fun, unique and satisfying retreat community environment.

  4. We offer a full range of equestrian products to help lessors capture maximum revenue.

  5. A substantial return on investment was achieved, which allowed the establishment of two EquineAcres facilities serving both the Tulsa- and Oklahoma City markets.

1.3 Objectives

EquineAcres’ success will be measured by five main objectives:

  1. Ten available leases with a percentage of leased lots: 80% = minimum; 90% = acceptable medium; 100% = primary goal.

  2. Percentage of maximum occupancy in 30 equine residencies available: 80% = minimum; 90% = acceptable medium; 100% = primary goal.

  3. EquineAcres.com: Minimum, 90%, acceptable medium, 100% as primary goal.

  4. Percentage of monthly product sales goal of $2,500: 75% ($1,875) = minimum, 90% ($2,250) = acceptable medium, 100% ($2,750) = primary goal.

  5. Percentage of monthly sales goal for $1,450 = 75% ($1,075) = minimum. 90% ($1,300), = acceptable medium. 110% ($1,600), = primary goal.