The Shipping Centre provides full-service shipping, fax transmission, and private Mail Box companies. It is an Oregon corporation, privately held and lead by Steve Freighter. The competition is fierce in the current business of package shipping centers. The competition acts like their services are a commodity, just simple shipping services.
The Shipping Centre will increase market share by leveraging their two competitive advantages of customer service and convenience. Superior customer service can be a significant way to differentiate yourself in an industry that is increasingly becoming commodity-like. Convenience is another benefit. The Shipping Centre’s hours of operation are extended to accommodate full-time customers who work, which is what The Shipping Centre prefers.
Innovative software allows The Shipping Centre to charge slightly lower shipping fees and make better margins than its competitors. The Shipping Centre will enjoy market share because of its innovative work flow efficiency combined with competitive advantages.
The Shipping Centre will reach profitability in 12 months and make a small profit by the end of 2013.
1.1 Objectives
The following objectives are set for the initial three years of operation
- To build a service-oriented company that exceeds customers’ expectations.
- To increase the number of transactions served by 20% per year through superior performance.
- To be a viable service-based company that can survive without external cash flow.
1.2 Mission
The Shipping Centre’s mission is to provide the customer with whatever type of shipping needs they may have. We exist to attract and maintain customers. Everything else will follow this principle. Our services will exceed the expectations of our customers.
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