City Dojo has been a part of its community since 1964. Since 1975, the Shihan (head instructor) has owned and operated the dojo. This has witnessed many changes at the city level as well as in the Martial Arts sector.
Over five million Americans currently participate in Martial Arts training. While the boom years of 1960’s have passed, there is still a steady stream of students exploring the industry.
The location of City Dojo and its surrounding area (a market of over 250,000 potential members) has traditionally been a hot bed for Martial Arts training. The competition is fierce. The dojo is currently at a pivotal point in its history. It could be expanded or closed. City Dojo, currently operating on a part time basis (for love of art), provides little income or even no income for its owners. The following business plan (the dojo’s first) was developed as a vehicle to identify potential. There is a lot of opportunity in Martial Arts, and the dojo has the potential to survive and thrive in the Martial Arts sector.
The following plan will illustrate how the dojo can grow from its current breakeven point of 65 members to 200 (80% of capacity), in just three years. Sales growth, based on an expanded membership would increase from $65,000 in 2001, to $198,000 by year-end 2004. If the dojo is managed full-time, the plan shows that it could generate significant cashflow. Investors and owners would be able to enjoy a healthy income.
In order to accomplish this growth, the dojo requires a $20,000 loan to be repaid over eight years, secured by the owner’s collateral in the form of a house.
1.1 Objectives
- Remodel and update dojo by year end 2002.
- Pay your dues to 200 people by the year-end 2004. This is equivalent to 80% of your dojo capacity.
- To reduce membership turnover of 30% by the year-end 2004, measure by number students taking belt testing, from white to bleu.
- You should create a cash flow that allows you to make investments in the future.
1.2 Mission
City Dojo was created to teach karate and have fun. It also aims to help people improve their self-esteem, community, and family. The students will leave the dojo with a lasting memory.
1.3 Keys to Success
- A unique, safe and modern dojo environment is possible.
- Establishment, implementation, and tracking of a business and budget plan.
- Establishing a strong Board of Advisors that will be able to assist with business and karate issues.
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