EvergreenTV Productions, Inc. is a multi-faceted company, with the potential to branch into new venues as the company grows. There are currently three phases in development. The first is our home division. By developing this division to include three stores in the Tampa/St. The Tampa/St. Petersburg area can be expanded to provide enough revenue to support two other divisions: travel and tour, and business to businesses. We will however need additional funding in order to achieve this goal.
The Home Division produces digital video scrapbooks by digitizing customers’ photos, setting them to music, and using selected digital effects to create the video memory. Our business system, the operations manual, is designed to produce the highest quality videos every week while still maintaining a strict standard for quality. This system and the video production business plan will allow us to generate the revenue necessary for us to accept other projects that are more common with a production company.
The Tour and Travel Division is able to produce specialized videos on a range of projects that are tailored to the client’s needs. This division creates videos of local importance for play in doctors’ office waiting rooms, videos to advertise area businesses, as well as tour/travel videos. We plan to make this division self-sufficient in the first 12 months.
The Business to Business division (B2B), markets the news stories and offers a service to post resumes for students in university communications. These stories are sold nationwide to small market television stations. This division is the core of EvergreenTV Productions and the reason we were incorporated. Our website has been completed after seven months of development. We are ready to revolutionize television news programming. We select only the best news stories from college and university students to create an impressive collection of ‘#8220’ timeless news stories. Market research shows that almost every day, small market tv stations have to broadcast ‘#8220’ news. It can be either regional, local or national. Many subscribe to costly services, with little choice for story selection. EvergreenTV Productions provides quality news stories as well as ‘filler information’ which stations can use any time of the day. EvergreenTV Productions will provide this division to fulfill two needs. Students who want to gain professional experience and be introduced into the television news business. We are helping students get that first step by publishing their resumes, promoting and sharing their news stories on our website. The second is the small market television stations’ needs for news programming. They cannot afford to spend tens or thousands of dollars.
Objectives
Short Term
- Open two stores in the Tampa/St. Opening two stores in the Tampa/St. Petersburg areas by the end of year 2. As a franchise, each store will be following a business model that allows them to work efficiently while still maintaining high standards of quality.
- Make an hour-long video highlighting points of interest in Tampa/St. Petersburg area to be sold to local doctors by the end. Tape sales will support travel and expenses for goal three.
- By the end of the sixth month, generate an inventory with 15 stories for the business-to-business division and 50 stories by month nine.
- Reach 30 small market stations in the first year.
Long Term:
- B2B Division sales rise to XX during the third-year.
- Build B2B news articles inventory to a minimum number of 300 stories by year three.
- Open two home-division stores in each market throughout the state every year. i.e., Naples, Miami, Orlando, Jacksonville, Pensacola. To ensure product control and consistency, every store should follow our business model.
- Profits can be reinvested into further expansion or business growth.
Keys to Success
Home Division
- Product quality. Begins with a complete customer’s understanding of the process. Customers should be comfortable turning over their treasured photos for production, and should be completely satisfied with the end product.
- Implementation of a business system. Each employee must be fully trained to support other employees in achieving the business system’s goals and objectives. This is the first step to success.
- Marketing.
Initial market saturation within key customer demographics is essential, followed by an extensive referral program, as outlined in the business system guidelines. It is important to present to selected demographics such as professional photographers and retirement villas. It is crucial to develop alliances and copromotions programmes with similar businesses (such as wedding photographer, disc jockeys or travel agencies) in order to continue growth.
Tour and Travel Division:
- Product quality/customer satisfaction. No matter what genre, all productions must satisfy the client to the fullest extent. It is essential that employees learn how to anticipate clients’ needs and what the company can do to meet those needs. No project is too small to ignore the importance of quality and customer satisfaction.
- Development of a referral programme. This division will not actively solicit projects but will respond only to the referral clients’ requirements. The consistency of the client’s expectations and the output of this division will be enhanced by a well-defined network of referrals.
Business to Business Division:
- Product quality. Each story received is subject to extensive review. Guidelines for communication professors to encourage the creation of these stories.
- Marketing. Marketing. Consistent, repetitive, and personal contact with colleges, universities, technical school, and tv stations in bottom 115 Nielsen markets. Notifications of upcoming stories to students and stations via news releases. Faxes, newsletter mail-ins, and a constantly updated website promoting the students and product.
- Management. On-time product delivery. Budgets under control. Budget control. Legal and accounting advice.
Mission
#8220In the factory Revlon manufacturers cosmetics, while in the shop Revlon sold hope. Charles Revson, founder Revlon.
While EvergreenTV Productions, Inc. operates as a production company, it sells personal memories, opportunities and trust.
The home division creates video scrapbooks set to music, but sells memories and quality service. Our customers must have faith that we will preserve their memories and produce each video as if it were for them. It is important that employees feel they can meet the expectations and are open to new ideas in order to improve our business model. Employees are also customers within the company and should be treated with respect.
The tour and Travel Division is open to new video projects. So the client fully understands that our goal. While we may suggest alternative solutions and offer our experience, the client is always the priority. We will not alter the project to meet our client’s expectations if we are unable to achieve their goal.
The business to business division of EvergreenTV Productions, Inc. understands the frustrations and needs of small market tv news, and the desire of broadcast students to become part of the tv news environment. EvergreenTV Productions combines the expertise of TV newsrooms to offer a service that meets the standards and expectations set by tv news directors. It makes professional experience accessible to hundreds of broadcast students every year. It brings together students and stations in accordance with industry quality standards. It is able to make a profit while keeping its standards high and also generates cash. It provides a personal service and guidance system to students. It provides professional services and affordable programming opportunities to stations. EvergreenTV Productions is always looking for new news programming ideas in order to grow the company and serve its clients loyally.
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