Martini Astrology and Tarot is an Oregon-based business that specializes astrology and card reading. Martini will initially operate as a home-based business, primarily from the owner’s residence. Sarah Esppe, founder and owner will also provide out-call service by appointment. Sarah Esppe saw the need for a dedicated space between Years One to Three.
Martini will be based in Eugene, OR, a liberal, alternative community within the Willamette river valley. Martini will target three distinct customer groups. The first segment is composed of the under 29 year olds. This segment has 95,000 customers potential and is growing at a rate of 15% per annum. Age 30-45 year-olds are the second segment with a 10% annual growth rate and potential 150,000 customers. The 46+ age group will be the last to be targeted. This group, which includes 50,000 people, has the slowest annual rate of growth at 5%.
Martini’ will use Martini’s readings for entertainment purposes and consulting. Sarah’s goal is to build long-lasting relationships with her clients by using her services on a weekly- or bi-weekly basis. Sarah will obtain this goal by providing her clients with relevant, accurate, and quality readings at reasonable rates.
Martini is solely owned and operated by Sarah Esppe. Sarah has been offering readings for the past four years. Sarah began her formal training at Iowa Center for Astrology. They are a recognized top-three facility in the United States. Sarah completed their 8-month program and was awarded their respected certification. Following her time at the Iowa Center, Sarah studied for four months at Tarot University in New Orleans, receiving the highest level of certification available, the Master Tarot Reader degree. Sarah will make use of this formal training for the best astrology & tarot consulting.
Martini is an exciting start-up business. Sales have been conservatively forecasted to reach $68,000 in sales in Year One, rising to $86,000 by Year Three. Sarah will reach profitability in Year One.
1.1 Objectives
The following are the goals for the business:
- Attaining break-even with positive cash flow
- You can make enough profit to keep a place outside your home, and also buy a booth at the Saturday Market or other local festivals and fairs.
- You will be known as an entertaining and accurate tarot and/or astrological reader.
1.2 Mission
Martini Astrology & Tarot can provide entertainment-oriented, high-quality astrology or tarot readings. I will provide high-quality, precise readings customized to meet my clients’ needs. To make astrological and Tarot readings more accessible to my clients and at a lower price, I will be available for both in-call as well as out-call readings. Martini must demonstrate trustworthiness and accuracy in order to earn customers’ respect.
1.3 Keys for Success
- Customers are satisfied with accurate, complete readings at an affordable price.
- To maintain client relationships, you must develop enough word of mouth and advertising revenues.
- Purchasing a booth at the Saturday Market, where I will be able to give tarot and astrology readings each weekend.
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