This business plan was designed to attract investors. La Salsa Fresh Mexican Grill has tremendous potential and is one the most popular franchises to partner with. Currently, La Salsa is in all of the neighboring states of Oregon and is still expanding. Santa Barbara Restaurant Group franchises La Salsa.
La Salsa will be a success in Eugene for two reasons. First, there isn’t any direct competition in Eugene. Second, Eugene has a high demand. Eugene is ready for large population growth. The current population in the Greater Eugene/ Springfield Metro area is more than 300,000. According to Census 2000, this number is growing.
Limited Liability Corporations (LLCs) are created to shield investors and owners from personal responsibility. Benjamin D. Strock will expand La Salsa Oregon over the next three-years, creating between 3 and 10 restaurants under the LLC. This business plan does not include the first store plans. These will be used to help set more concrete goals. La Salsa’s per-store revenues range from $400,000 to $1,000,000, depending on where they are located. Estimated start-up costs from SBRG are between $300,000 and $400,000, and require an initial investment of around $600,000. Half of this money will be funded by small business loans, the rest will come from private investors. High net profits are possible, yielding $85,000 per store annually (possibly even more).
In exchange for 8%-10% of gross sales, SBRG, the franchisor will take control of pricing, advertising, building, and training. Assuming that an agreement has been reached between franchisors and investors regarding the location, it is possible for the first La Salsa to be built and operating in Oregon within three months.
1.1 Mission
La Salsa Fresh Mexican Grill will establish itself as the premier casual Mexican dining restaurant in Eugene while maintaining uncompromising principles as we grow to more than three restaurants. These six guiding principles will help you judge whether your decisions are appropriate.
- Provide a great work environment and treat employees with dignity and respect.
- Accept diversity as an integral part of the way we do business.
- Apply the highest standards of excellence to the food production, preparation, and service to our customers.
- Building lasting relationships between guests.
- Contribute to our environment and communities.
- Recognize that profitability will be essential for our future success.
1.2 Objectives
- You can establish a LLC to limit your personal and investor liability.
- Three months to complete construction after financing.
- Reach positive net profit in first quarter.
- Be a market leader for Eugene
- Average $60,000 plus in revenues monthly.
- Increase annual sales by 3-7%
1.3 Keys for Success
- Location, Location, Location.
- Obtaining bank financing at reasonable interest rates, and securing individual investors.
- Hiring motivated and qualified employees is key.
- Controlling how marketing dollars are used to stimulate sales
- We offer extraordinary food with exceptional taste
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