Auditing and Consulting Business Plan

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Artemide Auditing & Consulting AG (“Artemide AC”) is currently in formation as an ongoing sole proprietorship operated by Sandor Artemide AC. The company is a spinoff by Daten RiffwaldEnnetmoos AG. There will be 25% cross participation between Artemide AC owners and Daten Riffwald Ennetmoos AG. This plan is intended to guide the management of the new business and provide a foundation for marketing ideas. Artemide AC is focused on two things: To generate profit and to grow at an ambitious and manageable pace.

Artemide AC has the mission to provide quick and reliable auditing and consulting services to small and medium-sized businesses (SMB), individuals and other organizations.

Artemide AC’s key to success are visibility and networking with other professionals, quality, responsiveness, professionalism, and quality.

Auditing will be the initial service, but other specialized areas will be offered as an option.

The goal is to concentrate the activities on specialized services such as analyses, investigations, startup, and so forth. and to become a leader in this niche in the Luzern area. The company projects growth to be ~10% of sales in the next three years.

Artemide AC’s greatest assets are having visibility to generate new business leads and strong focus on building relationships with clients. We also offer high quality services.

The cooperation between Artemide AC and Daten Riffwald–Ennetmoos is flexible, with the objective of being able to adapt quickly to changes in the market.

The sole proprietorship company “Sandor Artemide dipl. Wirtschaftsprufer was founded in March 1996. Within the first ten months, the company was able to generate sales of $50,000.

Artemide AC was established in Luzern, in a different office than Daten Riffwald–Ennetmoos AG. Secretary and telephone response is assumed by Daten Riffwald-Ennetmoos.

There are four major classes of competition in the actual fiduciary business in Switzerland. These include individuals, small fiduciary and accounting firms and medium fiduciary offices. They are available for general financial or tax consulting. There are also large accounting and consulting firms. These companies have several hundred employees. These companies tend to be more active in the lucrative consulting industry. This field is also dominated by newcomers such as banks, Assurances, financial consultants, and others. Banks are now active in start-up consulting, corporate finance, mergers and acquisitions, and others.

Technology is, of course, very important to the success of Artemide AC. It is important for Artemide AC to stay on top of technological developments. In addition, it will be crucial to spend a proportion of every year’s revenues on upgrading equipment and other software.

Artemide AC adopts a targeted market strategy. Logical segmentation places the market in the following categories: Investors and Individuals. Small Businesses and Medium Businesses. Large Businesses. Authorities and Public Organizations. Our future development is dependent on the importance of Individual persons, Investors, Small and Medium Business as well.

We don’t have any major competitors in our business. We have a lot of widely-sized competitors in a vast market of services.This market environment gives ample opportunity for Artemide AC to create and expand a niche in the chosen market fields. The general market is growing at a rate of between 5% to 10% annually.

In the next three years, there will be three key opportunities (needs), within the fiduciary profession:

• • Bookkeeping and any other services related to operative finance management (payrolls cost-accounting, accounting of pension funds, etc. ).

• • Consulting and special mandates like financial planning, business valuation, special audits, and merger and acquisition valuations.

• Auditing of legal documents (incl. IAS and other standards) in an independent, responsible institution.

Additionally, there are three major market trends that the company believes are important for our business.

Rapid growth in complexity of business requires rapid adaptation of strategy and structure of companies.

• • Higher percentages of failed ventures mean more litigation.

• The growth of outsourced financial consulting.

Artemide AC is a dynamic company that has endless opportunities.

We believe that our business has a chance for great success. It is essential that competitors are both generalists and experts at the same time. A primary business segment is required for fiduciary businesses of any size, small or medium. If accounting is the core business, all other fiduciary businesses such as auditing, tax, and consulting, must be kept to a minimum. In the core business, the company must be current with the services, while having the capacity to innovate (like new accounting services related to the Internet).

Artemide AC&#8217’s competitive edge lies in Sandor Artemide’s well-established reputation and ability to target this niche market.

The company’s sales strategy will focus on long-term customer relationships that will lead to repeat sales. According to the company, revenues will amount to approximately $232,000 for Year 3. The company also expects profits. The company will manage its assets, create profits and not take out debt financing. It does not anticipate any cash flow problems.

Artemide AC’s majority owner, Sandor Artemide will take over strategic management functions. Brigitte Artemide will be in charge of market research and customer support. As no major personnel increases are expected over the next three year, Mr.Artemide will keep his managerial duties throughout this period.

1.1 Mission

Artemide AC’s mission is simple and straightforward:

• Artemide AC is a service provider that provides complete, reliable and top-quality services to SMBs as well as individuals, lawyers, and other authorities. Your services should deliver results and solutions!
• Vision Artemide AC has become a household name in Luzern as well as the surrounding region by providing innovative services.

Success Keys 1.2

These are the keys for success for ArtemideAC:

• Develop visibility to generate new business leads
• Relations with clients: Establishing a relationship of trust, respect, and close contact with potential clients and clients.
• Marketing/Strategy/Networking with other professionals
• Collaboration with Daten Riffwald-Ennetmoos AG for generally fiduciary services and IT services.
• Responsiveness to clients (fast response time for special problems).
• Qualitative reporting (especially for information).
• Excellence in fulfilling the commitment
• Languages and willpower are necessary to establish interregional and global contacts.

1.3 Objectives

This business plan aims to:

1. Provide a written guideline for managing the business; a framework for creating a comprehensive tactical marketing strategy.
2. This plan is not intended to obtain financing, it is purely for internal improvements.
3. This plan provides detailed monthly projections of the current year as well yearly summaries over the next two years.

Artemide Auditing & Consulting has the following objectives:

1. The overall objective is to focus the activities towards the specialized services (analyses, investigations, startups, etc.) It is our goal to be the leader in this field in the Luzern.
2. Cash flow: To create enough cash flow to finance future growth or development, and to help the company achieve its other objectives.
3. Growth – To expand the business at a rate that is both challenging and manageable, serving the market with innovation and adaptability. (Projection: 10% growth in the next three year.

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