Falls River is a small community that lost its cinema about ten years ago. Since then, residents wishing to enjoy a night out at the movies have to drive about 30 miles to a theatre. The theatre is usually a mega-plex of antiseptics, devoid of any character once they arrive.
Falls River Theatre will be a new, local cinema that residents can enjoy. The films shown will be second run releases of the most popular movies in two target markets: families and young adults. The building that will be home to the facility is the historic theatre building. Built in 1936, it has been home for the long-running acting companies of the town. It has been used for community functions only since its closure. The owners intend to restore the building back to its former glory as a popular spot for evening entertainment.
Steve Brinksman and Samantha Farmer, the theatre’s owners, have the capital, skills and expertise to make it a success. Samantha has managed large movie houses for seven-years. She has developed skills in theatre management, movie selection, and established important relationships in the industry. Steve is able to renovate and update the building to make it comfortable and welcoming.
We see modest profits in the second year despite a large initial investment from our owners.
1.1 Keys To Success
- Proper movie selection for the audience as well as the theater’s environment.
- Revenues are generated from a combination of classic movie fare as well as quality snacks or beverages.
- For control of costs, you need to be careful with your finances.
- Great customer service.
1.2 Objectives
- Sales were healthy in the first year and more than doubled by the third year.
- Excellent revenues from concessions.
- Year two: Moderate to stable profit margin
1.3 Mission
Falls River Theatre’s mission in life is to bring big-city entertainment to small-town residents. We offer a comfortable environment where customers can enjoy second-run movies in a relaxed atmosphere. All this is within a short drive or walk from their home. Falls River residents are accustomed to this comfort since the theatre closed 11 years ago.
We are here to please the local community. We will also be able to provide snacks and beverages for our customers at reasonable prices.
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