The Infotext Strategi Letter is the foundation of a monthly subscription service, including the newsletter privileges and website privileges. This is a major expansion project for us. It will provide many benefits to our company:
- Validate your expertise.
- Increase visibility, leads and additional consulting clients.
- You can also offer additional revenue sources.
The newsletter is treated as an entity separate from the business plan. It is confidential, and may be used internally as a guide for expanding the business within our existing company.
1.1 Objectives
- 300 subscribers at the end the first year and 1,000 at the end the third year.
- 65% renewals.
- Cancellations not exceeding 10%
1.2 Keys to Success
- Excellence in fulfilling the promise – completely confidential, reliable, trustworthy expertise and information.
- Develop visibility to generate new business leads
- A single pool of expertise can be leveraged into multiple revenue-generating opportunities  the newsletter and subscription site, retainer consulting and project consulting, as well as market research published reports.
1.3 Mission
The Infotext Strategy Bulletin provides high tech marketers with information, insights, advance warning of trends, case study and practical real-world advice regarding developments in the global marketing of high technology products. It includes an electronic monthly newsletter as well as an information archive which is sent electronically via a secure password-protected site to the World Wide Web.
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