Medical Internet Marketing Business Plan

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DocBuzz, Inc., is a medical marketing company that specializes in the sale of medical devices, pharmaceuticals, and biotechnical products. DocBuzz, Inc. is the only company of its kind; a business especially designed for doctors and the medical community, owned and operated by practicing physicians.

The pharmaceutical market is one of the most profitable industries, with revenue in excess of $96.3 billion annually. The problem the pharmaceutical industry faces is time. Time for research and development, time for branding, time for marketing and sales, time to gain the trust and acceptance of the medical community. In this industry, we can equate time with money.

Two other industries also have similar situations when it comes to their products. Those industries are the biotech and the medical device companies. While the revenues are not as great as what one will find within the pharmaceutical industry, these companies face heavy competition within their own individual industries.

DocBuzz, Inc., has developed a method that allows all of these industries to benefit from prelaunch marketing, product branding, and postlaunch sales support–all accomplished with the direct intervention of practicing physicians. DocBuzz, Inc. offers clients the opportunity to market directly with decision makers, and establishes credibility via our extensive network. Our e­detailing is the most cost-effective option of all services. Live conferences are available, 24 hours per day, seven days a săptămână. This service provides access to an array of current information, including new biotech developments, pharmaceutical products and medical devices.

The pharmaceutical, biotech and medical device industries will contract with DocBuzz, Inc., to provide marketing services, and because we are practicing physicians, we have immediate access to our colleagues. This allows us to communicate the message of these companies directly to the decision-makers at 75% off what these industries currently budget. DocBuzz, Inc., thanks to its unique incentive program, will provide additional revenue for physicians and other medical professionals.

DocBuzz has developed a winning strategy to provide the best and most up to date information to the medical community, while providing a method for these industries to announce, promote and market their products through respected practicing physicians. The medical community benefits by having the most current industry information available via the Internet. At the end of the eDetailing, they can request samples, additional information and/or a visit from a representative of pharma companies. Professionals on our medical panel can earn points by participating in our e-detailing and/or by referral of others who join our program.

Success Keys 1.1

DocBuzz, Inc., identified four key strategies that are critical to our success.

1. To increase market acceptance of a product, and its prescribing patterns, the Internet technology was developed to improve the access of the prescribing physician to the pharmaceuticals.
2. DocBuzz, Inc., uses a grass root approach to recruit and retain participating prescribing medical professionals through a value incentive referral point program (VIRP). DocBuzz, Inc., which is owned and operated by physicians, has the ability to understand and offer physician’s needs.
3. DocBuzz, Inc. can provide evidence-based analysis for the pharmaceutical industry in order to justify the pharmaceutical investment in e-detailing.
4. DocBuzz, Inc., expects to experience rapid, but controlled, growth in order for us to keep our quality service.

1.2 Mission

DocBuzz, Inc., provides a trusted, high-quality alternative for in-house sales and marketing resources to medical device, pharmaceutical, biotechnical, or biotechnical companies. DocBuzz, Inc., enhances sales and marketing ROI by helping physicians learn more about prelaunch, current, and new products. DocBuzz, Inc. will also benefit small, innovative pharmaceutical and biotechnology companies in North America that don’t have a large sales team.

1.3 Objectives

We aim to be a leading pharmaceutical e-detailing firm, focusing on medical professionals (i.e. physicians, nurse practitioners. physician assistants. dentists. podiatrists.

We will offer added value services such CME, current medical updates, and physician meeting rooms (chat room, bulletin board).

To hire staff both currently identified and unidentified to implement our business concept.

To sign up 5% more than 650K prescribing doctors by year 3, and provide 300K annual pharmaceutical detailing by year 3.

To reach a breakeven of $35.936 by the end year 2.

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