Youth will be catered for! For the past 10 years, Christian music has made strong inroads in every area of popular music except for the vital and chaotic world of Heavy Metal music. Heavy Metal Praise Records will focus only on recording Christian Heavy Metal performers, promoting their success in the popular mainstream of Punk and Ska music.
1.1 Objectives
- Sign and record 2 new Heavy Metal bands within the first year.
- Release the first CD from each group within the first calendar year.
- Create a strong distribution system that will facilitate CD sale.
- To ensure that our music is distributed as widely as possible, it is important to establish strategic alliances.
1.2 Mission
Heavy Metal Praise Records was born out of the efforts of three committed Christians who established the Skate Ministry in 2003. The Skate Ministry is a group of 10 adult skateboarders who spread the word of God to young skateboarders during the weekend at various skate parks throughout the area. The majority of these young skateboarders range in age from 12 to 18 years. Heavy Metal is the dominant music in the skateboard community. This music is heard at all local skateparks. The group recognized from the beginning that the music was encouraging selfishness and violence in the skateboard community.
Heavy Metal Praise’s mission is to introduce Christian Heavy Metal bands to the target audience that gives the same musical intensity of popular Heavy Metal bands but with a more positive, constructive message that will move young people to a closer relationship with God.
1.3 Keys to Success
- Delivering Heavy Metal acts that the target audience will love.
- Access the music distribution network that connects Heavy Metal artists and skate culture.
- Access the existing distribution network of Christian music, which will give you a ready-made market for Heavy Metal Praise Records Artists.
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