Cresta Testing, Inc. (“Cresta” or the “Company”) is an ambitious and innovative global professional services company with a world class track record in testing and quality assurance. Cresta lowers risk, reduces software development costs, and significantly improves time to market for new systems.
With experienced management at the helm, Cresta intends to grow by more than forty percent (40%) per year through solid customer service, a great sales plan, proven competitive strategies and a group of people that bring dynamic energy to the Company and the sales and delivery process. Cresta’s financials are realistic, and based on conservative figures relative to the industry as a whole.
Professional service companies have to stand out in today’s competitive market with low-cost, commodity-based service providers. Cresta is unique in the fact that all of our services and capabilities focus exclusively on quality control (QA) technology.
Our identity is clearly defined, and is easy for customers to understand. Customers appreciate and value specialists and are happy to do business with them. Our service delivery team consists of experienced QA specialists who are skilled in the most current QA techniques and technologies. Cresta is able to provide the right service for the right time.
To ensure success of every technology-driven business, we must now be aware of the current state of job insecurity, financial scrutiny, regulatory compliance, and global terrorist threats.
Cresta’s contribution to mitigating risks is significant. Clients can be sure that critical business applications and the supporting technology infrastructure are functional, performant, and scalable. We educate our clients so they can be self-sufficient in these efforts, or we will execute QA activities for them, ensuring that service level and financial management objectives are achieved.
Cresta’s “roots” have grown within the global finance industry. This is where we have our largest client base, and also has the highest level of referenceability. This market is our main focus for the immediate future. It will streamline and control sales and delivery costs, and leverage our prior work.
Cresta is determined to attain ‘#8220’ trusted advisor status with each of its clients. This will give Cresta the chance to truly demonstrate Cresta’s value-add.
1.1 Mission
Cresta is committed to providing clients with a specialized reliable, high-quality and sophisticated alternative to internal resources. This includes the development and implementation on an international scale of top QA and testing infrastructures and methodologies. Cresta must be able to offer clients a high level of business knowledge, practical experience, and confidentiality as a viable alternative to in-house resources. Cresta offers a professional and more risk-free way for clients develop and implement testing and QA strategies than they can do it themselves.
Cresta must offer the highest quality IT solutions for its clients by providing QA and strategy testing services that reduce risk, improve time-to market, optimize ROI, minimize risk, and ensure the scalability as well reliability of IT environments throughout the enterprise. Cresta must have a healthy financial balance, be able to charge a reasonable price for its services and offer a better service to its clients. In the beginning, Cresta will concentrate on the New York City market. This will include services for European clients and financial services.
1.2 Objectives
- You can sustain your profitability by using efficient operational methods to reach a minimum gross Margin of 50 percent (50%) or a net profitability after tax of nine per cent (9%) by year end 2004. Subsequent yearly levels of profitability maintained equal to or greater than that of the current leading public IT testing consultancy.
- Gaining a strong repeat customer base to maximize growth and achieve a minimum yearly growth rate of forty percent (40%) in each of the next two (2) years and a minimum yearly growth rate of fifteen (15%) thereafter.
- Cresta’s constant growth and stability through the creation of an environment that is stable
Cresta certification for all major technologies and tools used in Cresta’s marketplace.
1.3 Keys to Success
- Leverage CrestaՉ۪s positive record and references from marquis clients to close large, qualified transactions.
- True industry specialization. This will give you a competitive edge and differentiate your services.
- Cresta-certified consultant resources are available for use in Cresta’s target markets.
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