Dancing is a centuries-old tradition. Since centuries, ballroom dancing has been a part of social events. Swing and Latin are the Waltz or Foxtrots from days past. Social dance has been a constant presence in our lives for many years. It is in our medias, our musics and daily social functions. It isn’t usually taught parent-to-child so people are seeking schools where they can learn. Dancesport being considered as a gold sport in the next Olympics will increase exposure to Social and Ballroom Dance.
U&ME Dance is committed to providing quality, affordable dance instruction in Bellingham. Bellingham is home to a large and passionate ballroom dance group. But, there has never been a studio for people who want to learn dance and have fun with others of similar interests. Our goal is to integrate the existing dance community into our studio. This will allow us to start with a strong base. We will then be able spread the message that dancing can be fun and an exciting way to spend your time. There are many benefits to dancing that will attract people from many backgrounds and interests.
Toni Simler and Mary Evans, a mother/daughter team, are the founders and owners of U&ME Dance. They have both been very involved in ballroom and social dancing since 1995. Mary worked in Seattle dance studios as an instructor and manager. In the last three years, she taught private dance instruction as an independent contractor. Toni recently retired as a manager at Lucent Technologies. She worked there for 30 years in customer service, business administration, and contract management. She has been a dancer for over 30 years with her husband. They still dance socially. Toni, Mary and their strong partnership will ensure that U&ME Dance is a success.
1.1 Objectives
Here are the U&ME Dance goals and objectives from Years 1 through 3.
- Make a dance school that’s warm and supportive. Customers will love it.
- Provide a social and entertainment forum for people with diverse interests, backgrounds and ages.
- Students of all levels can receive dance training, from beginners to professionals.
- Encourage long-term employee commitment by providing ongoing training, benefits, and incentives.
- Increase sales to $300K before the end of year 1 and maintain a 15% increase in annual growth.
1.2 Mission
U&ME Dance allows people to have fun, learn new dance moves, have fun, and be comfortable. We offer a varied dance program with price options for all levels of interest, with greater emphasis on group classes and small package sessions to reach dance skill objectives. Our instructors receive ongoing training from some of the most respected professional coaches in the area. Students are provided with the most up-to-date techniques and steps, and also have access to the latest trends in dance. U&ME Dance accepts all types of people. We also maintain a non-smoking, alcohol-free environment.
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