D.A.P. Exports is a company that exports parts and lubricants for automobiles to Jamaica, Columbia, Ecuador, and Venezuela. Many of the company’’s shipments combine American products with foreign components with some repackaging, labeling.
In Latin America and the Caribbean, auto part sales are a $100-million industry. In these countries, the majority of automobiles are manufactured in the 1980s. However, it is difficult to find replacement parts as most auto manufacturers only focus on vehicles made within the last ten year.
D.A.P. Exports has established an extensive network of customer contacts in the region. James Dunn is the owner of D.A.P Exports. He has over twenty years experience in selling consumer products throughout Latin America and Caribbean. James has worked as a salesperson for Dudley Food Products and Klymor Manufacturing.
James used taxi services in Latin America as well as the Caribbean over those years. He was on one of these trips that he discovered the high demand for auto parts, and auto lubricants. James also found the best distribution system in the region for auto products through the local taxi businesses.
D.A.P. D.A.P. The taxi companies can either repair their vehicles with the parts or sell them to the public. D.A.P Exports will also sell auto parts to auto part stores in the region.
1.1 Objectives
D.A.P. D.A.P.
- In your first year, achieve impressive sales results.
- Reach 100 taxi companies in the area.
- The second year of operation saw modest sales growth.
1.2 Mission
D.A.P. aims to fulfill its mission. Exports is to be the auto parts provider of choice with the region’s taxi companies.
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