Arz al-Lubnan Hookah Bar will be a new concept offering hookah to college-aged customers. Sayed Batroun (the business founders) will open the first bar in Trendytown. The company will generate revenue through sales of flavored cigarettes, non-alcoholic beverages, and appetizers. To open its first restaurant, the company needs angel investor funding.
The business is expected to be profitable within its first two years of operation. This will be due to the strong sales. The third year of operation will see sales triple. High margin products will make the net profit respectable. A franchise sale to a chain or bars seeking to expand their market is an option for investors.
Objectives
Arz al-Lubnan Hookah Bar is launching its first lounge for hookah.
- To create a community for hookah smokers that contribute programming, events, culture ideas, and programming to Arz al-Lubnan HookahBar. The result was 50 events or programmes in its third season.
- To maintain a Facebook Fan page of 5,000 individuals by the end of its third year as a sign of its community.
- To be financially profitable in its second fiscal year by selling tobacco, food, or drinks.
- To create a franchise model for hookah bars.
Mission
Arz al-Lubnan Hookah Bar’s mission is to create a relaxed, stimulating and energetic environment where hookah smokers as well as new converts can meet. The environment will draw on elements of Middle Eastern culture as well as the culture of the local environment.
Keys to Success
Arz al-Lubnan’s Hookah Bar has the following keys to success:
- Create a comfortable environment
- Provide high quality tobacco, food, drinks, and hookah equipment
- Establish a loyal core following
- Expand the market for hookah smoking in the Trendytown vicinity
- Encourage customers to be active in creating their own culture at Arz al-Lubnan Hookah Bar
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