Fishing Shop Business Plan


The McKenzie Tackle and Bait Shop is located off Highway 126 near the new Oakridge Plaza. It will be a convenient one-stop shop for all your fishing needs. Highway 126 leads to more than 130 fishing locations. Oakridge Plaza, which is the last shopping and dining area before entering McKenzie National Parks System, is located at the Oakridge Plaza. McKenzie Tackle and Bait Shop will capitalize on its location to pull in customers. It will provide information and fishing tips as well as a wide range of fishing products.

Brad West, who owns McKenzie Tackle and Bait Shop in McKenzie Tackle, has been an avid angler for over 25 year. He knows all of the area’s top fishing spots and has managed two bait shops and fishing tackle stores over the past seven year.

1.1 Objectives

  • To become a favorite and essential shopping destination for those who travel to the area for fishing.
  • Develop a customer base which will grow each year.
  • Provide exceptional service and products for both novice and experienced fishermen.

Success Keys 1.2

The following keys are key to McKenzie Tackle and Bait Shop’s success:

  • Location The McKenzie Tackle and Bait Shop can be found off Highway 126 near the Oakridge Plaza. Highway 126 connects you to over 130 public fishing opportunities in McKenzie National Park System. Oakridge Plaza is the last place to shop and eat before you enter the McKenzie National Park System. The plaza is frequented by many tourists who stop by it at the beginning or end of their day in the parks.
  • SERVICE: Brad West from McKenzie Tackle and Bait Shop realizes that customers aren’t there to just browse. They need the right product, or the best information on how to fish. McKenzie Tackle and Bait Shop provide outstanding service and help customers get on their way to fishing.

1.3 Mission

McKenzie Tackle and Bait Shop’s mission is to provide the best fishing products and information in the McKenzie National Parks region. Our store is an important step in any trip to fishing.


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