SAFEassure, LLC, designed a product that gives managers an affordable, quick, and easy way to keep track of employee hand washing. Proper hand washing is a preventative measure that can be used to eliminate communicable illnesses.
Poor hand washing results in more than 130,000 American deaths every year from the spread of communicable diseases to other people in restaurants, daycares, and hospitals. (More than AIDS combined). Studies have shown that proper handwashing in these settings could reduce spread of disease by up 75%. This problem is mainly due to the inability of supervisors to supervise and manage employee handwashing. Existing products do not offer affordable and effective ways to enforce hand washing standards. Each year, Americans spend over $95 Billion on preventable diseases. (www.webmd.com)
SAFEassure, LLC, the first producer, has proven that soap can be used to wash hands. After washing occurs, the unique dye in our soap remains on the hands and fades to the skin’s natural color in under six minutes. This would allow supervisors to conclusively verify at a glance whether hand washing has taken place. This product is unique in that it offers such high standards of sanitation compliance. This soap is safe and conforms to all FDA regulations.
The Market
Day cares are the best place to start our product. Hospitals and restaurants have a huge market for it. Day cares are a great market as they have a strong interest in reducing disease transmission among children and parents. Family Practice News says that daycare centers are “sophisticated little germ factories,” exchanging bacteria and virus with the mere touch of a hand or sharing a toy. Many of those bugs spread to home, where they can infect others.
(http://www.healthcentral.com/drdean/deanfulltexttopics.cfm?id=15538)
The Company
SAFEassure, LLC’s founding team is strong and the board of advisors are experienced. Jack Soap is our primary advisor and has twenty years of industry experience. He also has a network of relationships that will help accelerate the product’s market penetration. SAFEassure, LLC plans to outsource soap production to an existing soap producer. The executive team will first target the Portland Metro area and eventually the greater Northwest using direct sales and existing distributor channels to penetrate the market. Initial capital will be used to patent, approve, produce, market, and support the operation of SAFEassure for the first year.
SAFEassure, LLC will use three simple strategies to reach our goals of growth.
- With a unique product, you can take advantage of the first mover advantage in a highly fragmented industry.
- Develop a strong branding campaign to build awareness, positive perception and sales of our products within our target markets.
- Continue to develop products that meet the ever-growing needs of our customers.
Based on detailed financial projections, SAFEassure, LLC will require $250,000 in start-up capital, but will generate positive cash flow in October, Year 1. The company will have $850,000 in sales by Year 3. It will also be making a significant net profit. SAFEassure, LLC provides investors with a company that has significant growth potential, but is also stable in terms of revenue generation.
Mission
Our mission is to create value for customers and shareholders by continually improving health and reducing preventable illnesses through the use of our soap.
Keys to Success
- To promote SAFEassure’s products and establish its standard for hand washing compliance, this campaign was a first-mover branding campaign.
- Patent protection protects our time sensitive dye and product idea from other competitors.
- Complementary relationships with organizations interested in increasing hand washing compliance.
Objectives
- By February 1st, create a complete prototype that meets regulatory standards
- Be the specialty soap of choice in Northwest day cares by December Year 2.
- By the end of year 6, sales will have reached $5 million
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