Since 2007, Jean’s Tofu Delight has been a popular product brand in Richmond. The company’s tofu pate has grown in sales by 15% each year, for the past three years, and is now available in over 100 store outlets in the greater Richmond area. Jean’s Tofu Delight will be selling $580,000 this year. This was made possible by a $100,000 investment.
Jean’ s Tofu Delight intends to expand its business to include distribution to retail stores in the northwest. Most of the expansion will be funded by owner financing and internal cash flow. The company will also receive a $100,000 short term loan. Sales projections for the next three years are based on current sales success with the target customer base in Richmond. Initial contacts have been made with retail outlets throughout the state and the potential target markets have been identified.
This will allow sales revenues to grow to $1.1million by the end year 2.
1.1 Mission
Jean’#8217s Tofu Delight’’s Mission:
- Quality: Our tofu pate products are the highest quality, most nutritious food products…because we will accept nothing less.
- Innovative. Our products have always been at the forefront for the health and nutrition industry. We are proud of our achievements in the past and the future thanks to innovative products, state-of-the-art manufacturing, quality control, and industry expertise.
- Integrity – Our customers rely on the quality and safety of our tofu products. Jean’, Tofu Delight’s customers trust us because we are committed to the highest standards. The ability to deliver freshly made tofu pate directly to customers depends on the cooperation between suppliers and retailers. We stand behind the quality of our products, our services and our word.
1.2 Objectives
Jean’s Tofu Delight’s objective is to:
- Create a regional sales staff.
- In Year 2, increase sales in the five metros of the region.
- Ensure tight control over costs and operations during expansion.
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