Family Fair, Incorporated desires to purchase the vacant Market Plaza Theater and operate it as the “Market Plaza Showplace” (Showplace), a live performance center in the densely populated Market Plaza community of Trinity, Texas. The facility is located amid retail shops and restaurants in the thriving Market Plaza Business Center, Family Fair will restore it for qualification as a historical landmark. This type of operation is not available in the immediate vicinity. Live entertainment is only provided by local bars and clubs.
The Showplace will provide live entertainment that is high-quality and affordable in a clean, charming, and elegant setting. It will provide entertainment that is family-oriented to the community without having to travel to other areas.
It will produce immediate cash and excellent returns for its shareholders. Revenues projected in this plan are based conservatively on two regular shows per week and a minimum of special events. No revenue is expected for special artist shows, weekday Branson, Missouri type productions, holiday season special presentations or special artist showcases. Other than the revenue generated from regular showcases and private events, the facility will be advertised to large companies for special corporate events. Others revenue-generating activities will be added in the future, including audio and video recordings, sponsored broadcasts, as well as possible syndication.
Family Fair’s executive management team has the experience and commitment required to make the venture a huge success. The venue will quickly become an entertainment “hot spot” in the Southwest with national exposure. An appendix provides financial information.
1.1 Mission
Family Fair, Inc. provides high-quality entertainment in the Market Plaza Showplace. It offers family-oriented live entertainment in private functions that are accessible to all who don’t want to travel far to enjoy similar activities. The business generates instant cash and makes an exceptional profit. It is a highly rewarding place to work for both performers and employees. The owners receive a high return on their investment. There are also entertainment events that will be remembered and repeated.
1.2 Objectives
- Launch the venue by holding a grand opening event.
- To produce a healthy net profit in the first year of operation.
- To double gross sales in the second year.
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