Regali Luxuri is run by Kaethe and Bensai Villanova. Regali Luxuri is an exclusive gift boutique that can be found in Treschicburg’s warehouse district. We offer a wide range of high-quality merchandise, including personalized business cards, greeting cards, and apparel. Regali Luxuri targets middle-to high-income clients. Our company image is representative of what customers seek in home accessories and gifts. We are a modern, urban lifestyle brand. Our printing services, unique product lines, and exclusive products are what distinguish our company from specialty retail shops.
We will have a site for Regali Luxuri before the Grand Opening. Regali Luxuri will break-even within the first year, while in year two we expect to turn a moderate profit. Regali Luxuri plans to grow in the future by expanding its location to include the second level of our living/work unit; creating new product lines; hiring design professionals to design our products; adding e-commerce functionality to our website in year 3; and creating a mailing list.
We formed our business as a “S” corporation. Bensai Kaethe and Kaethe have worked for many years to develop and expand our home-based retail business. Each of us contributed an equity investment to the retail location’s opening. Kaethe, a seasoned retail accountant and entrepreneur, has five years experience. Kaethe also took classes through the University SBDC. Continuous education and our years of experience help us to manage daily operations and train future employees.
1.1 Objectives
- Total sales revenue must be generated to make a profit by the end of the first year.
- In year three, add e-commerce capabilities on existing company websites.
- In the third year, you should aim for a 20% annual growth rate.
- You should aim for a sales cost of less than 45%.
- In year two, establish 50% of our merchandise in proprietary products.
- Our company will be a leading “Brand Recognized#8221 name in the community by year 1.
1.2 Mission
Regali Luxuri is an exclusive boutique for specialty cards, gifts, and apparel that specializes exclusively in unique merchandise that is not often found in larger retail markets. We are dedicated to providing customers exceptional customer service in a visibly relaxing and engaging shopping environment. Our mission it to offer unique and high-quality merchandise for affordable prices to customers.
1.3 Keys for Success
- Create a product line that is unique and one-of-a-kind by purchasing and designing it yourself
- Provide customized products and services that are “tailor-made” to each customer’s personal style.
- Establish a loyal customer network by offering seasonal promotions / discount, direct mail postcards, high quality merchandise at reasonable prices, and creating a comfortable and inviting shopping environment.
- Establish a “Brand Identity”, which embodies quality gift-giving merchandise and outstanding customer service.
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