This business plan is designed to raise additional long-term financing to open a QSR (Quick Service Retail), franchise in Ashland. To fund inventory and operations, the company’s owners are willing and able to invest $30,000 as well as take over $110,000 in short-term risk. We are seeking a SBA 504 loan in the amount $200,000 and, if approved, it will be amortized for 10 years.
The fastest-growing franchise in North America, “The Sub Shop Corp 8221”, is the franchiser. Sales reached $800,000,000 last year. The chain is somewhere between traditional fast-food restaurants and sit down restaurants. This segment of the market is attuned to the health benefits of their eating habits, are more conscious of their buying habits than the general population, and more importantly, they have higher incomes and are willing to pay more for a better fast food choice. Our goal is to make Ashland Metro the best in fast food.
To help us achieve our goals and promote a healthy lifestyle, local sporting events will be sponsored and 3% profit will go to local charities. We will become a part of the community. We will market our products in local businesses, including the Shakespearean Festival.
Our primary goal for this plan is that it help us secure this $200,000 SBA loan. Once we’ve done that, the next step will be to increase value for our constituents, employees, customers and the community. We see these goals as being consistent with the goals the SBA expects of itself and its guarantors.
1.1 Objectives
Our first objective is opening the Franchise restaurant in four months after our site has been confirmed by the realtor. Our site was approved in April. We aim to have the restaurant open by August. Our P&L, Balance Sheet and Balance Sheet all start in August. You can find out more about start-up costs in the Startup Summary Section.
At the start of our second fiscal years of operation, The Sub Shop will make a profit.
We will pay down our $200,000 SBA loan to $180,000 by the end of year one.
Repeat customers will constitute 70% of our overall business by the end of year one. We will collect data from a local marketing agency to determine customer loyalty, and then publish the results to our employees every quarter.
The net profit for the first year will be 21%.
1.2 Mission
Our mission is bring Ashland’s best fast food to the public at a fraction of the cost of other restaurants. Our reputation as the best fast food restaurant in Ashland will be established by our high standards for quality and cleanliness.
Profits are just as important as our community. We will dedicate 2% of our profits towards a local women’’s shelter, while 1% will go to a local environment conservation fund. The company was founded on the belief that good works and good deeds will not only help the community but also ensure the company’s health and success.
1.3 Keys of Success
Your location is crucial to your success. It is very important that our location live up to our expectations, and is convenient to as many potential customers as possible. As stipulated by the franchise agreement, our “Type A – Profile 1” location must contain a minimum of 6,000 customers within a four block radius (or five minute walk time). The pedestrian traffic must be adequate and the lunch habits of the customers must be conducive to eating out.
We must be able to execute our plan. This is the key to our success. If we neglect one or more aspects of our plan, whether that is our numbers, our employees, our cleaning and food standards, or our commitment to customers, we will not succeed and thrive.
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